Renault Enters Into Commercial Agreement to Install ONDAS Satellite Radio Receivers
Renault Enters Into Commercial Agreement to Install ONDAS Satellite Radio Receivers
MADRID, May 12/PRNewswire/ -- ONDAS Media S.A., the satellite radio company for Europe, today announced
that it has entered into a commercial agreement to install satellite radio
receivers in Renault vehicles and its affiliates across Europe. This
agreement will allow Renault customers to enjoy the benefits of the
uninterrupted signal quality that satellite radio brings, in addition to
extensive, commercial-free content and programming to be broadcast by ONDAS
Media.
"Our detailed market research confirmed that Satellite Radio has a strong
appeal for all Europeans," explains Dave Krueger, CEO of ONDAS. "Following
our deals with BMW and Nissan last year, this agreement with Renault
reinforces that every type of car buyer has a high interest factor in our
satellite radio service: 80 % want it in their next car, and 40% will
subscribe at a reasonable price."
"We believe Ondas is the right answer to customers' expectations in terms
of higher listening quality and better radio programs in their preferred
language, regardless of where they drive in Europe," says Patrick Vergelas,
Renault Cross Carline Project Director. "Through this agreement with Ondas,
Renault re-asserts its strategy of innovative partnerships for in-car
multimedia entertainment while making a clear choice in favour of shared
solutions with our Alliance partner Nissan."
The deal also provides Renault with the opportunity to equip vehicles
they manufacture and sell in Eastern Europe and Russia. "These have been and
continue to be major growth markets for the car companies and are
high-interest markets for our service. When it comes to OEM customer deals we
have already far exceeded expectations relating to purchase intent and market
penetration and this means that satellite radio is soon to be a very real and
exciting proposition for European consumers," confirms Dave Krueger.
Through a fully integrated, digital satellite transmission network, ONDAS
will broadcast its multi-lingual radio, music, video and data services
directly to European consumers in their automobiles, trucks, homes, offices
and to their mobile and portable devices. It will provide digital
entertainment to 250 million vehicles and up to 500 million European
inhabitants on the move 24 hours a day, 7 days a week through more than 150
channels of proprietary and re-distributed music, sports, news, weather,
traffic and special interest programming in all the key European languages.
About ONDAS
ONDAS MEDIA S.A. (ONDAS), Europe's premier satellite media
company is a pan-European organisation that provides comprehensive digital
services for consumers on the move, headquartered in Madrid. ONDAS Media
focuses on delivering unparalleled breadth and depth of media content in
superior digital quality to European consumers. With a fully integrated,
state-of-the-art digital satellite transmission network, ONDAS Media intends
to broadcast its multi-lingual radio, music, video and data services directly
to European consumers in their automobiles, trucks, homes, offices and to
their mobile and portable devices.
In addition to securing further investment and supporting the necessary
regulatory process throughout Europe, ONDAS Media is establishing strategic
partnerships with European OEMs. For further information visit
http://www.ondasmedia.com
About Renault
For further information about Renault please visit:
http://www.renault.com
Source: ONDAS Media
Contact: Mel Betts, Grapevine PR Ltd, +44-1409-211675, melanie.betts@grapevinepr.com
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