Panasonic's LivingInHD.com Adds Online Expertise to Demystify High Definition Technology

Panasonic's LivingInHD.com Adds Online Expertise to Demystify High Definition Technology

Site's Interactive New Features Help Novices and Experts Create, Use and Share HD Content

LivingInHD.com Provides Useful Resource for Consumers as Digital Transition Approaches on June 12th

SECAUCUS, N.J., May 5 /PRNewswire-FirstCall/ -- Panasonic (NYSE:PC), a market and technology leader in High Definition consumer and digital electronics products, today unveiled a highly interactive update to its High Definition online community, www.LivingInHD.com. The site incorporates a wide range of new content and services including more than 70 "How-To" videos, podcasts and blogs, an online community leader to help visitors navigate and maximize their experience, and a new feature called "The Answerman" -- an HD expert who answers questions about consumer electronics.

The Living In HD community also has a presence on Twitter (@LivingInHD), YouTube (http://www.youtube.com/livinghd), a Facebook Fan Page (http://bit.ly/194lSd) and in the coming weeks will have Flickr integration, a Twitter module and the ability to sign in and share through Facebook Connect.

LivingInHD.com is a social networking site designed to demystify High Definition and "unconfuse" consumers. Members share insights, opinions and advice with others interested about the world of HD. The site also helps people find creative inspiration on how to use their HD products in exciting ways, as well as interact with technical experts.

"Panasonic's evolving Living In HD website is a growing community that provides us with deep insights into how people think, feel and use High Definition products," said Bob Greenberg, vice president of brand marketing for Panasonic. "Through this unique community, we're learning about what people enjoy through the use of HD products and also what challenges they encounter through the constant dialogue they share within the Living In HD community."

To help provide a useful resource of expert information and guide visitors through the site, LivingInHD.com now features two online experts. "The Answerman" Greg Harper, an expert in High Definition technology, posts regular videos to the site from his own studio and from the homes of LIHD Families to provide real-life, easy-to-understand solutions to common questions and dispel myths about HD -- from the upcoming Digital Transition on June 12th to understanding how an HDMI cable works.

To help users navigate the expanded site, "Community Kate" is now online to help inspire and connect members through podcasts and chats, as well as a continually expanding collection of "How-To" videos (currently 70), LIHD video podcasts, blogs and chat forums -- all designed to help consumers get the most out of their HD products.

Panasonic also continues to accept applications from families to participate in its Living In HD Family program. The program will have 100 diverse families from across the U.S. participating by the end of 2009. First launched in August 2007, the Living In HD Family program examines how real people use technology in their every day lives. Participating families receive a free suite of interconnected High Definition products including VIERA Flat Panel HDTVs, home theater systems, Blu-ray Disc(TM) players, LUMIX digital cameras and HD camcorders. They provide feedback on how they use the products in their everyday lives and share their own inspirational and creative project ideas at the LivingInHD.com community website.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company, a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE:PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

Source: Panasonic

CONTACT: Chris De Maria of Panasonic. +1-201-348-7182,
demariac@us.panasonic.com or Blayne Murphy of Cohn & Wolfe for Panasonic,
+1-212-798-9763, blayne.murphy@cohnwolfe.com

Web Site: http://www.panasonic.com/

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