Nick's iCarly Hits Another All-Time High -- Proves More Popular than NBA Playoffs

Nick's iCarly Hits Another All-Time High -- Proves More Popular than NBA Playoffs

iCarly is Week's Top Program among All Cable Sports and Entertainment Programs -- 6.5 Million Total Viewers Tune In!

iCarly, The Penguins of Madagascar and SpongeBob SquarePants Fuel Nick's Weekly Win

NEW YORK, May 12 /PRNewswire/ -- Nickelodeon's iCarly took it to another level this week as the hour-long "iDate a Bad Boy" special (May 9, 8 p.m. ET/PT) was basic cable's overall top show among both sports and entertainment programming. iCarly brought in 6.5 million total viewers (up +183% in delivery over last year's time period), which was +2% ahead of the number-two ranked basic cable program, the Los Angeles Lakers/Houston Rockets playoffs on TNT (Wednesday, May 6).

With triple-digit gains in every demo against both Nick's own time period average and direct programming competition from other networks, iCarly helped fuel another winning week win for Nickelodeon in the TV arena.

iCarly's "iDate a Bad Boy" far and away ranks as the week's top telecast on basic cable with kids and tweens; and the program was first with total viewers, averaging 6.5 million P2+.

-- With K2-11, iCarly averaged a 9.5/3.3 million K2-11, up +164% in
rating and +174% in delivery over last year's time period.
-- Among K6-11, the show averaged a 12.9/2.7 million K6-11, up +187% in
rating and delivery. Tween ratings were especially strong, garnering a
12.8/2.8 million T9-14--up +246% in rating and +250% in delivery.

-- iCarly's total viewer delivery of 6.5 million represents a year-ago
increase of +183%, moving it past the NBA Playoffs to rank as basic
cable's top program of the week.

iCarly's "iDate a Bad Boy" handily bested direct time-period competition with all kids, tweens and total viewer demos.

-- From 8 to 8:30 p.m., iCarly's ratings were +167% greater than the
next-closest kids' competitor's in kids 2-11, +198% greater in K6-11,
+216% greater with tweens and +166% better with total viewers.

-- From 8:30 - 9 p.m., iCarly's ratings ranged from +292% to +452%
stronger across every demo against that time period's closest
competitor.

The Penguins of Madagascar -- in under two months on the air -- is a top program with kids on all of broadcast and cable television; and is currently the number-two animated show with kids and total viewers--only behind SpongeBob SquarePants for the quarter to date. On Saturday, May 9, at 10 a.m. ET/PT, The Penguins of Madagascar delivered more than 2 million kids 2-11.

Nickelodeon closed the week (5/4/09 - 5/10/09) as the top-ranked basic cable network in total day with kids, tweens and total viewers (P2+) (source: NMR, 5/4/09 - 5/10/09, Live + Same Day). For the week, Nickelodeon drew the top five kid-targeted telecasts (iCarly and SpongeBob) with total viewers, averaging 2.1 million persons 2+.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE: VIA.B).

All numbers above are based on Nielsen Media Research 5/4/09-5/10/09 and Nickelodeon's total programming day unless otherwise noted. Nickelodeon: M-Th: 6 a.m.-9 p.m.; Fr-Sat: 6 a.m.-10 p.m.; Sun: 6 a.m.-9 p.m. (ET/PT).

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-5263, both for Nickelodeon

Web Site: http://www.nick.com/

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