MultiVu Video: New PSA Featuring NASCAR Rookie Driver Joey Logano Reminds Michiganders to Call 811 Before Initiating a Digging Project This Summer

MultiVu Video: New PSA Featuring NASCAR Rookie Driver Joey Logano Reminds Michiganders to Call 811 Before Initiating a Digging Project This Summer

Attention cable and television industries: These PSAs are of special interest to you. Placing them in your PSA rotation can lead to reduced damages to underground cables that carry television signals to your viewers!

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at http://www.prnewswire.com/broadcast/38022/press.shtml.

STORY SUMMARY:

Many Michiganders initiate digging projects each spring. And, did you know that thousands of those people will damage underground utility lines unintentionally? With one call to 811, Michigan's utility notification center MISS DIG System, Inc., will contact utility companies to mark underground utility lines free of charge.

Every digging project requires a call to 811. By having underground lines marked, the risk of causing damage while digging is greatly reduced. Hitting a single line can cause serious personal injuries, damage to the environment, significant repair costs and fines, and inconvenient outages.

This year, we are introducing a new campaign to remind everyone of the importance of calling MISS DIG at 811 before starting any digging projects or seasonal maintenance. The campaign's television public service announcement features NASCAR Rookie Driver Joey Logano making the call to 811 to support safe digging.

We urge you to broadcast these PSAs -- formatted in 15- and 30-second lengths -- and to partner with MISS DIG in helping to protect do-it-yourselfers, gardeners, landscapers and contractors from unintentionally hitting underground utility lines while digging this spring.

For more information, please visit: www.missdig.net.

VIDEO PROVIDED BY: MISS DIG System, Inc.

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3

/PRNewswire -- May 6/

Video: http://www.prnewswire.com/broadcast/38022/press.shtml
Source: MISS DIG System, Inc.

Web Site: http://www.missdig.net/

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