Heavyweight Appointments for MXP4 as Momentum Builds

Heavyweight Appointments for MXP4 as Momentum Builds

PARIS, May 14/PRNewswire/ --

- New CEO, New Board, New Funding, First Artist Adoption

Interactive music solution developer, MXP4, today announces the
appointment of a new Chief Executive Officer and a strengthened board as it
prepares to drive broad adoption of the format with EUR2m in additional
funding from A-list investors.

The new appointments bring a wealth of talent and experience to the
business:

- Albin Serviant joins as CEO from media giant, Vivendi, and brings an
impressive track record of experience in leading content and technology
start-ups. Serviant's career history includes leadership roles with MUSIWAVE
(a mobile music platform sold to Openwave and Microsoft) and IBAZAR (an
online auction company sold to eBay in 2002), as well as stints with PEPSICO,
TISCALI and SONY MUSIC

- Gilles Babinet, co-founder of mxp4 takes on the role of chairman.
Gilles has been involved in the creation of seven companies, including
Escalade Industrie, Absolut, Eyeka, Awdio Digicompanion and MUSIWAVE. Babinet
has a history of creating, growing and managing successful businesses. Prior
to establishing mxp4, he established MUSIWAVE (which notably resold Openwave
for $139 million in January 2006)

- JF Cecillon takes a seat on the board, where his content industry
expertise in music, games and live entertainment and his reputation as a
visionary will be invaluable. Based in London, Cecillon is also Vice Chairman
of The Really Useful Group Limited, where he is launching the forthcoming
sequel of Phantom of the Opera worldwide in 2010. He was a former Chairman
and Chief Executive Officer of EMI Music International, where he signed the
world's biggest pop star, Robbie Williams, and CEO of Sega Europe, during
which time Dreamcast was Arsenal's main club sponsor in the UK. JF also
produced the '46664' Nelson Mandela concert in Cape Town in 2003.

- Jordan Greenhall also takes a seat on the board, bringing invaluable
expertise in the mass distribution of new content formats. Greenhall is
co-founder and former CEO and Chairman of DivX Inc, whose MPEG-4 codec has
been downloaded 240 million times since 2003, and is licensed by some of the
world's largest consumer electronics manufacturers. Greenhall has also served
as VP with digital media company MP3.com and is a graduate of Harvard Law
School.

The move is timed to ensure that the company can capitalise on growing
acceptance of MXP4 within the music industry. A first beta release of MXP4
software in September drew huge interest, with more than 5,000 musicians and
sound engineers downloading, testing and feeding back on the release.

MXP4 CEO, Albin Serviant, commented: "This is a very exciting time for
MXP4. On the one hand, the calibre and reputation of our new board members,
coupled with EUR2m in additional funding from A-list investors (Sofinnova
Partners and Ventech), represents a huge endorsement of the technology and
its potential to move music forward. On the other hand, it is great to see
musicians first trying out and then beginning to embrace the platform. There
is no question that we are witnessing the birth of an early adopter
community.

"These are clear signs that the industry is beginning to see the
potential for MXP4 to revolutionise the music experience for consumers by
allowing them to play with the music, whilst opening up new promotional and
revenue possibilities for artists and labels alike."

That view is supported by the MXP4 format's adoption by two underground
acts on the verge of international recognition.

Boston-based Passion Pit and hip-hoppers The Grouch & Eligh - both tipped
as acts to watch in 2009 - have embraced the format as the basis for a
burgeoning 'remix culture'. The bands have collaborated with MXP4 to launch
competitions allowing fans to remix pre-releases of eagerly awaited new
singles, with the winning mixes, as voted by fans, to be included on special
edition releases.

About MXP4

MXP4 develops interactive music solutions that are changing the music
experience for consumers by allowing them to play with the music. MXP4
delivers an interactive digital music experience which enables the music
industry to explore new revenue opportunities and engage more closely with
consumers.

Based in Paris, the company was founded in 2006 by Gilles Babinet,
Sylvain Huet and Philippe Ulrich. Albin Serviant (former GM at Vivendi Mobile
Entertainment and MUSIWAVE CMO) is CEO, whilst industry leading board members
include JF Cecillon (former CEO of EMI Music) and Jordan Greenhall (former
CEO and Chairman of DivX). The company is backed by A-list investors
Sofinnova Partners and Ventech.

Note to editors: if you are interested in viewing additional information
about MXP4, please the MXP4 Web page at http://www.mxp4.com . Alternatively
follow MXP4 on http://www.twitter.com/TheRemixCulture

Source: MXP4

For further press information please contact: Andrea Hounsham, Tel: +33-647-277996, Email: andrea@balloupr.com; Clare Wall, Tel: +44-7974-161127, Email: clare@balloupr.com

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