Hard Rock Rocks City of Dreams

Hard Rock Rocks City of Dreams

Hard Rock International's Memorabilia Collection Available on June 1

MACAU, May 28 /PRNewswire/ -- City of Dreams today announced Hard Rock International's Memorabilia Collection will be featured at Hard Rock Hotel at City of Dreams starting June 1. City of Dreams is an integrated entertainment resort set to become the "must experience" destination in Macau. It is being developed by Melco Crown Entertainment Limited (NASDAQ:MPEL), an entertainment company listed on the NASDAQ Global Select Market.

Hard Rock Hotel at City of Dreams will include some of the most valued and treasured pieces of rock history. Hard Rock's Memorabilia Collection has grown over the years through donations, auctions, and acquisitions from some of the world's greatest musicians and artists.

"Hard Rock International displays a wide range of music artifacts in all of our properties, showcasing icons of music from early rock 'n' roll through today's current artists. In addition, as an international brand, we include well-known artists who are local to the region and represent the Hard Rock culture. In Macau, Hard Rock International was fortunate to recently acquire memorabilia from Chinese Superstar Jacky Cheung," said Mr. Hamish Dodds, President and Chief Executive Officer of Hard Rock International.

The birth of Hard Rock International's memorabilia collection began when Eric Clapton, a regular customer at the original Hard Rock Cafe London, asked the staff if he could hang his guitar on the wall to mark his favorite bar stool as "his spot." One week later a package from The Who's Pete Townshend arrived with a guitar and a note reading, "Mine's as good as his! Love, Pete."

Hard Rock has procured more than 70,000 items, including guitars, clothing and costumes, platinum LPs and other rare artifacts displayed in Hard Rock Cafe, Hotel and Casino locations worldwide. The collection spans from Elvis Presley's 1976 Harley Davidson with custom blue and gold finish to Jim Morrison's famous brown leather pants worn at The Doors' 1968 show at the Hollywood Bowl.

Mr. Greg Hawkins, President of City of Dreams, said, "As an urban-inspired leisure and entertainment destination resort, City of Dreams will deliver a range of leisure and entertainment options to be found within a single "city-like" complex. We are very pleased to have the top international artists' including Jacky's collectibles featured in the Hard Rock Hotel, Macau. As the only Memorabilia Collection with a Chinese artist being featured, we believe that this unique offering will soon become the hottest tourist attraction in the region."

Hard Rock Hotel will display Madonna's black satin bustier, Prince's iconic "love" symbol hat with gold chain-link veil, and Michael Jackson's signature sequined glove and fur coat from Elvis Presley.

The Jacky Cheung collection will feature a guitar from the Jacky 1999 Live in Concert World Tour and two glamorous sequined outfits and a scarf woven with metal chains from The Year of Jacky Cheung World Tour 2007-2008, which toured 58 cities around the world and attracted more than 2 million fans.

The exciting music-inspired Hard Rock Hotel is a vibrant hospitality option of electrifying music themes and memorabilia, with approximately 300 guest rooms, including over 200 deluxe rooms, 68 luxurious suites and 2 Rock Star Suites all tailored and customized for the rock star at heart. Other offerings at City of Dreams include a 420,000-square-foot casino, a diverse range of accommodations including approximately 300 guest rooms Crown Towers offering unrivaled levels of personalized service, lavish style and uncompromising sophistication. Over 20 restaurants and bars, an impressive array of some of the world's most sought-after retail brands within the unique lifestyle precinct The Boulevard is operated by leading travel retailer DFS; and the spectacular, one of its kind, audio visual multimedia extravaganza, Dragon's Treasure, featured in the iconic dome-shaped The Bubble theatre.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. The parent company of City of Dreams, Melco Crown Entertainment Limited ("Melco Crown Entertainment") may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about beliefs and expectations of Melco Crown Entertainment, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors affecting Melco Crown Entertainment could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: growth of the gaming market and visitation in Macau; finalization of credit facilities to finance construction of projects; the completion of the construction of hotel casino resort projects; the acquisition and development of the Macau Peninsula site; increased competition and other planned casino hotel and resort projects in Macau and elsewhere in Asia; the completion of infrastructure projects in Macau; government regulation of the casino industry; the ability to raise additional financing; obtaining approval from the Macau government for an increase in the developable gross floor area of the City of Dreams site; the formal grant of an occupancy permit for City of Dreams; anticipated growth strategies; and future business development, results of operations and financial condition. Further information regarding these and other risks is included in Melco Crown Entertainment's Annual Report on Form 20-F filed on March 31, 2009 and other documents filed with the Securities and Exchange Commission. Melco Crown Entertainment does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of this release, and Melco Crown Entertainment undertakes no duty to update such information, except as required under applicable law.

About City of Dreams

City of Dreams is being developed by Melco Crown Entertainment Limited (NASDAQ:MPEL), an entertainment company listed on the NASDAQ Global Select Market, and will be an integrated entertainment resort that is set to become the "must experience" destination in Macau. Combining electrifying entertainment, stylish nightclubs, a diverse array of accommodation, regional and international dining, world-class shopping and a spacious and contemporary casino, City of Dreams will usher in a new era of gaming and entertainment when it opens in Cotai on June 1, 2009. The resort brings together a dream team of world-renowned brands such as Crown, Grand Hyatt, Hard Rock and Dragone to create an exceptional entertainment experience that will appeal to the broadest spectrum of visitors from around Asia and the world. The initial opening of City of Dreams will feature a 420,000-square-foot casino with approximately 520 gaming tables and approximately 1,350 gaming machines; over 20 restaurants and bars; an impressive array of some of the world's most sought-after retail brands; and an iconic and spectacular audio visual multimedia experience; Crown Towers offering approximately 300 guest rooms and the Hard Rock Hotel offering approximately 300 guest rooms. Grand Hyatt Macau offering approximately 800 guest rooms will be completed in the third quarter of 2009 and a Dragone inspired theatre production will open in the purpose-built Theatre of Dreams soon thereafter. The final planned phase of development at City of Dreams will feature an apartment hotel consisting of approximately 800 units. For more information please visit: www.cityofdreamsmacau.com.

Source: Hard Rock International

CONTACT: Marissa Mastellone, +1-212-981-5210,
marissa_mastellone@dkcnews.com, for Hard Rock International

Web Site: http://www.cityofdreamsmacau.com/

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