BACARDI(R) B-LIVE(TM) Turns Up The Heat This Summer

BACARDI(R) B-LIVE(TM) Turns Up The Heat This Summer

MIAMI, May 28 /PRNewswire/ -- This summer, BACARDI(R) B-LIVE(TM) is set to rock a city near you. This innovative global concert series that is touring the United States, mixes today's hottest music with the very best in BACARDI cocktails. With performances from some of the most sought after musical acts and DJs of today, this experience is one you cannot miss.

The BACARDI B-LIVE music events will offer a different line-up of talent at each stop, including performances from:

-- Toronto based duo, MSTRKRFT
-- Fool's Gold label head and Kanye West DJ, A-Trak
-- Infamous DJ best known for his early career with Will Smith, DJ Jazzy
Jeff
-- The exciting collaboration of Major Lazer featuring Diplo and Switch
-- Montreal-born DJ and producer, Tiga
-- New York based dance music producer and remixer, DJ Steve Porter
-- LA based producer and legendary DJ party rocker, Z-Trip
-- Electro-dance soul duo, Ghostland Observatory
-- Nightlife fixture and most in demand DJ of today, DJ AM
-- Punk/dance duo from Brooklyn, New York, Matt and Kim
-- Electronic musician known for styles of breakbeat, house and dubstep,
Drop the Lime
-- Electro club DJ, Auto Erotique
-- Renowned hip-hop artist and singer, Q-Tip

-- Special guest known for her genre-blending style, Santigold.

"BACARDI B-LIVE offers a premium interactive environment and the best in musical acts," said Billy Melnyk, experiential marketing manager, BACARDI rums. "We're looking forward to bringing this unique BACARDI experience to consumers (21+) across the U.S. this summer with the BACARDI B-LIVE events."

Attendees (21+) will have the opportunity to sample custom-made BACARDI rum cocktails at the BACARDI Bespoke Bar. This premium bar allows for attendees to sample and create their own cocktails with the help of a talented mixologist. These unique and personalized cocktails are made using the freshest ingredients, fruits and flavor combinations.

BACARDI B-LIVE will feature a memorable stage and lighting experience that complements the overall theme of the events. Designed by multimedia environment company, Moment Factory, an old-school boom box will illuminate the room and serve as a backdrop for performing music acts. Adding to the visual appeal, renowned illustrators and designers have produced limited edition posters and silk-screen t-shirt designs to create an experience that lives on with attendees long after the event.

In addition to turning up the volume on the music scene, BACARDI B-LIVE will be donating proceeds from the events to the VH1 Save the Music Foundation. This nonprofit organization is dedicated to restoring instrumental music education programs in America's public schools, and raising awareness about the importance of music as part of each child's complete education.

A program of music events that has toured 25 countries, BACARDI B-LIVE showcases both international and emerging artists. It provides them with a collaborative environment and rousing audio and visual experiences that are designed to promote spontaneity through adult audience participation.

No mystery that the 'spirit' behind the B-LIVE series is BACARDI. In 1862 in the city of Santiago de Cuba, Don Facundo Bacardi revolutionized the spirits industry when he began producing BACARDI Rum, the world's best-selling rum brand.

Today, the BACARDI family of rums is produced in Puerto Rico, following the production legacy set forth by Don Facundo - crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

BACARDI B-LIVE mixes the hottest music with the very best BACARDI cocktails for the ultimate taste experience. These events are exclusive ticketed events for adults aged 21 and over only. For more information, please visit www.bacardi.com/blive.

BACARDI B-LIVE events will hit the following cities this summer:

Sat/May-30 Phoenix, AZ w/ DJ Jazzy Jeff, Drop the Lime, Steve Porter
Wed/Jun-3 Denver, CO w/ DJ AM, DJ Jazzy Jeff
Thu/Jun-11 Milwaukee, WI w/ Q-Tip, Auto Erotique
Fri/Jun-12 Chicago, IL w/ Q-Tip, Z-Trip
Wed/Jun-17 New York, NY w/ A-Trak, DJ AM, DJ Jazzy Jeff, Drop the Lime,
Auto Erotique **
Thu/Jun-18 Boston, MA w/ Major Lazer ft. Diplo & Switch, A-Trak, Matt &
Kim, Steve Porter **
Fri/Jun-19 Philadelphia, PA w/ Major Lazer ft. Diplo & Switch, A-Trak,
Drop the Lime
Sat/Jun-20 Washington, DC w/ Major Lazer ft. Diplo & Switch, Matt & Kim
Thu/Jun-25 Louisville, KY w/ MSTRKRFT, Z-Trip
Fri/Jun-26 Cleveland, OH w/ MSTRKRFT, Z-Trip
Sat/Jun-27 Columbus, OH w/ Ghostland Observatory, Z-Trip
Fri/Jul-3 Atlanta, GA w/ MSTRKRFT, A-Trak, Matt & Kim
Sat/Jul-4 Orlando, FL w/ A-Trak, Matt & Kim, DJ Jazzy Jeff
Wed/Jul-8 New Orleans w/ DJ AM, DJ Jazzy Jeff, Steve Porter **

** These venues/events will have a ticket price of $10.00 or $15.00.

BACARDI B-LIVE is produced and promoted by Javelin Inc., along with Embrace Productions, while Bacardi is the leading sponsor.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) rum, the world's number-one selling rum; GREY GOOSE(R) vodka, the world-leader in super-premium vodka; DEWAR'S(R) Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing premium gin in the spirits industry; CAZADORES(R) blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI(R) vermouth, the world-leader in vermouth; and other leading and emerging brands.

For additional information

Cortney Silverman, Senior Account Executive
Corbin & Associates, LTD.
212/246-3586 / Cortney@corbinpr.com

Joe Gerbino, Manager, Corporate Communications & Public Relations
BACARDI U.S.A., INC.
305/573-8600 ext. 1421 / jgerbino@bacardi.com

THIRSTY FOR LIFE? DRINK RESPONSIBLY.

www.bacardi.com

(C)2009 BACARDI, THE BAT DEVICE AND B-LIVE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM- 40% ALC. BY VOL.

All other trademarks are trademarks or registered marks of their respective owners.

Source: BACARDI B-LIVE

CONTACT: Cortney Silverman, Senior Account Executive, Corbin &
Associates, LTD., +1-212-246-3586, Cortney@corbinpr.com, for BACARDI B-LIVE;
or Joe Gerbino, Manager, Corporate Communications & Public Relations,
+1-305-573-8600 ext. 1421, jgerbino@bacardi.com, of BACARDI U.S.A., INC.

Web Site: http://www.bacardi.com/blive

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