1720 Entertainment Reaches Agreement to Acquire Equity Stake in Rock Media & Entertainment

1720 Entertainment Reaches Agreement to Acquire Equity Stake in Rock Media & Entertainment

ATLANTA, May 21 /PRNewswire/ -- ...1720 Entertainment (1720) is pleased to announce that it has signed agreement in principle to acquire an equity stake in Rock PR Media, LLC (Rock). 1720 will acquire equity in Rock in exchange for cash, and the transaction is expected to close by June 30, 2009.

Rock, headquartered in New York City, is a branded entertainment, media and production company. Rock uses its events and media properties to drive brand equity through advertisers and sponsors. Rock boasts one of the largest media platforms in the U.S., along with event properties that span throughout Film, Fashion and Music. Rock's event properties include: Rock Fashion Week, held semi-annually in Miami Beach, Los Angeles and New York City; Haven Lounge at the Oscars; and Premiere Lounge, produced around the United States in conjunction with Premiere Magazine and Hachette Filipacchi Media. Rock is the only branded entertainment and media company in the United States that owns its events and media properties.

Rock works directly with some of the world's leading media companies, fashion designers, musicians and celebrities. The executives have an outstanding track record for producing meaningful and scalable Fortune 100 and 500 hospitality and sponsor driven events, tied together through media integration. Following the transaction, Rock will act as 1720's marketing, branded entertainment and media division, using its advertisers and media properties to promote and market 1720's artists and TV/Film properties.

"I'm excited about building a partnership and connecting our amazing artists and media properties with Rock's powerful branded entertainment assets. Their business model and strategy aligns perfectly with the 1720 vision and our multimedia platform, and gives 1720 the media and event properties we need to create enormous value with the various brands in our portfolio. We're looking forward to working closely with Scott Rosenblum, Nicole Purcell and their team to create and distribute quality, compelling properties that add value to all stakeholders, as well as the entertainment audience. I believe our combined strengths will accelerate the growth of both companies and result in truly a great partnership," said Terry K. Johnson, President/CEO, 1720 Entertainment.

Rock Media & Entertainment Founder Scott Rosenblum stated, "By partnering with 1720 Entertainment, we will combine to become one of the most diversified multi-media companies today. With full production and media distribution, we will be able to produce a full suite of preeminent content, and market and distribute it to a wider audience than any other company today. It will be a whole new model for leveraged media and we are very excited about the opportunities it will create."

About 1720 Entertainment:

1720 Entertainment was established in 2004 to empower the dreams of artists who possess not only undeniable talent, but integrity and heart. 1720 differentiates itself as a multi-media company with considerable resources dedicated to maximizing the convergence of music, film, TV, digital and mobile platforms. The roster consists of Grammy-nominated country star Jamie O'Neal, one of country's hottest rising stars Rissi Palmer, singer-songwriter Stevie Walker, international star Marco Bosco, breakout sensation Hip-Hop group C-SIDE, as well as Alison Hinds & Elvis White. 1720 is committed to global inspiration through conscious entertainment.

About Rock Media & Entertainment:

Rock is an innovative branded entertainment and media company that drives brand equity via its events and media properties. Within the entertainment realm, Rock specializes in fashion, film and music. Rock is a leader in event production and management, tying clients into an integrated media platform that reaches 300-400 million people. Rock's partners include Hachette Filipacchi Media (www.hfmus.com) which includes in Rock's media platform Elle Magazine, Road and Track, Car and Driver, Woman's Day, Premier Magazine, Popular Photography, American Photo, Cycle World, Elle Decor, Metropolitan Home, Boating, the online properties associated with these as well as many other broadcast, print and online outlets.

Rock has built a media platform that reaches out and communicates with the world, and is continuously developing its multi- media extensions into every major avenue of distribution (print, broadcast, online) that can be tied together. Rock fuses its extensive media and advertising base to develop the top sponsorship and targeted media platforms for our events and brands.

Source: Rock Media & Entertainment

CONTACT: Scott Rosenblum of Rock Media & Entertainment, +1-212-725-0390,
scott@rockprmedia.com

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