Video: mtvU and the Peter G. Peterson Foundation Unveil Viral Video Game to Promote Financial Responsibility

Video: mtvU and the Peter G. Peterson Foundation Unveil Viral Video Game to Promote Financial Responsibility

Online Game "Debt Ski" Challenges Students to Navigate a Pig through Rough Financial Waters while Maximizing Savings, Limiting Debt and Maintaining Happiness

NEW YORK, April 23 /PRNewswire/ -- mtvU, MTV's 24-hour college network, and the Peter G. Peterson Foundation today unveiled "Debt Ski," an online flash-video game that spotlights the dangers of excessive debt, challenges young people to avoid destructive financial behavior, and spurs fiscally responsible action. Embeddable and designed to spread virally, "Debt Ski" leverages the power of online gaming to reach young people everywhere online - from social networks to blogs. "Debt Ski" is part of the "Indebted" campaign, an ongoing effort by mtvU and the Peterson Foundation to encourage students to help stop the fiscal crisis in the United States.

To view the Multimedia News Release: http://www.prnewswire.com/mnr/mtv/38040/

News Facts

-- "Debt Ski" is a side-scrolling video game where players must maneuver
the game's central character, Piggy Banks, through a series of
obstacles to maximize his savings, limit his debt and maintain his
level of happiness - all while making payments for necessities like
housing and food. Reflecting the choices young people face every day,
Piggy Banks has the option to purchase discretionary items like
electronics and clothing, which can boost his happiness but also
plunge him deep into debt if not purchased in moderation. Spending
tsunamis are the biggest threat to Piggy Banks' future as they
represent unexpected life events - such as health expenses or cost of
living increases - and have the potential to significantly dent
savings and/or increase debt.
-- 26-year-old Brian Haveri of Scotch Plains, NJ, a graduate of Lehigh
University, secured the $10,000 prize in the Indebted Digital
Challenge for his video game concept, which served as the inspiration
for "Debt Ski." The Indebted Digital Challenge called on young people
nationwide to submit a creative idea for a video game that would raise
awareness of the dangers of spending too much and saving too little,
and the urgent need for citizens and government to make responsible
choices about their finances.
-- "Debt Ski" players have the chance to win money to put toward debt,
boost their savings, or use in any other way they see fit. Each week
from now through June 25, 2009, one winner will be chosen to receive
$250 by simply playing the game and then entering to win.
-- The hub of the Indebted campaign, www.Indebted.com, provides
information for students to get informed, check out the acclaimed
documentary I.O.U.S.A., and take action through personal budgeting and
government advocacy.
-- On-air, mtvU is featuring the game together with themed music hours
and a special episode of the popular music video countdown show
"Dean's List," hosted by student activists from their schools.
Additionally, Indebted will hit the road alongside the hottest artists
- including Fall Out Boy, Cobra Starship, All Time Low, Metro Station,
50 Cent and Hey Monday - at mtvU's Movies & Music Festival, where
attending fans can check out "Debt Ski" and get informed about the
campaign.
-- The soundtrack of the game features the All-American Rejects' newest
single, "The Wind Blows," and an eclectic mix of songs by top college
bands from around the country, selected from mtvU's Best Music On
Campus (BMOC). The BMOC bands on the playlist include The Bride Wore
Black, students at New York University; Acadia, students at SUNY
College at Oneonta; Aston, students at Northeastern University; Show
Me Action, students at Lehigh College; Rudy and the Rhetoric, recent
graduates of the University of Washington; Stella by Starlight, recent
graduates of Duke University; and The Rocketeers, recent graduates of
the Art Institute of Chicago.
-- "Debt Ski" is the latest in a line of award-winning, student-created
games launched by mtvU to promote social action, including "Pos or
Not" and "Darfur is Dying". Together, these games have been played
online over 12.7 million times. "Pos or Not" challenges the
stereotypes and stigma that prevent people from openly talking about
HIV/AIDS, getting tested, and using protection. "Darfur is Dying" is a
narrative-based simulation where the user, from the perspective of a
displaced Darfurian, negotiates forces that threaten the survival of
his or her refugee camp.

-- "Debt Ski" is also the latest effort by the Peterson Foundation to use
innovative means to reach younger Americans and make them aware of the
threat that personal and government fiscal irresponsibility poses to
their economic well-being. In 2008, the Foundation supported the
feature documentary "I.O.U.S.A.," which tells the story of our
national debt and was nominated for a Critics' Choice Award and
short-listed for an Academy Award nomination. Hundreds of campus
screenings of the film have been held since its release. The
Foundation also supports the development of another game, Budgetball,
which is a physical game similar to Ultimate Frisbee that teaches
students about the difficult trade-offs involved in budgeting.

Quotes:

Attributed to Ross Martin, Senior Vice President of Development and Production for MTV360

"By joining forces with the Peter G. Peterson Foundation, we have the unique opportunity to educate and inform our audiences about how the fiscal crisis affects them, and what they can do to protect themselves," said Ross Martin, Senior Vice President of Development and Production for MTV360. "College students have always been an engine for social change. 'Debt Ski' is a simple, compelling way to empower students to take action and prepare themselves to change the course of the world they're inheriting."

Attributed to Dave Walker, President and CEO of the Peter G. Peterson Foundation

"College students and recent graduates don't need more grim news about their futures, but they do need to be informed of the challenges they face," said Dave Walker, President and CEO of the Peter G. Peterson Foundation. "'Debt Ski' will entertain them while taking them through the trade-offs involved in being fiscally responsible and the consequences of being fiscally irresponsible. The game is the centerpiece of our effort with mtvU to inspire young people to take control of their financial futures and call on their government to do the same."

Fast Facts:
-- College students today have to spend more than double what the
previous generation spent on tuition - and tuition costs keep going
up.
-- 15 years ago, half of college students graduated with student loans -
now two-thirds of them do, with the average student loan debt reaching
approximately $20,000.
-- On top of individual debts, every American is carrying a burden of
about $184,000 in government debt and unfunded obligations.
-- Tax rates will have to more than double in our lifetimes for our
country to get by.

-- With increasing government and personal debt, young people today are
set to be the first generation that won't enjoy the same growth in
standard of living as their parents.

About mtvU

Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches upwards of 9 million U.S. college students - making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the United States, as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with more than 250 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com.

mtvU also owns and operates the College Media Network, the largest interactive network of online college newspapers in the United States, and RateMyProfessors.com, the Internet's largest listing of collegiate professor ratings. The College Media Network comprises nearly 600 campus publications that serve institutions including Brown University, the University of Illinois, the University of Southern California, the University of Texas at Austin and Duke University, with a combined enrollment of over 5.5 million students, reaching an average of 5 million unique users each month. RateMyProfessors.com reaches approximately 2.9 million college students each month, via the site's more than 6.6 million student-generated ratings of over 1,000,000 college professors.

About the Peter G. Peterson Foundation

Founded by the chairman emeritus of The Blackstone Group with a personal commitment of $1 billion, the Foundation is dedicated to increasing public awareness of the nature and urgency of key fiscal challenges threatening America's future, and to accelerating action on them. To address these challenges successfully, the Foundation works to bring Americans together to find sensible, long-term solutions that transcend age, party lines and ideological divides in order to achieve real results. For more information, visit www.pgpf.org.

Video: http://www.prnewswire.com/mnr/mtv/38040
Source: mtvU

CONTACT: Janice Gatti of mtvU, +1-212-846-8852,
janice.gatti@mtvstaff.com; or Elizabeth Wilner, ewilner@pgpf.org, or Myra
Sung, msung@pgpf.org, both of Peter G. Peterson Foundation, +1-212-542-9200

Web Site: http://www.mtvu.com/

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