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Thursday, April 09, 2009

RushmoreDrive.com Announces Strategic Partnership With Citadel Media

RushmoreDrive.com Announces Strategic Partnership With Citadel Media

The Black Community's Search Engine Partners with Leading Radio Network

CHARLOTTE, N.C., April 9 /PRNewswire/ -- RushmoreDrive (www.rushmoredrive.com), the first-of-its-kind search engine for the Black community, today announced a partnership with Citadel Media, formerly ABC Radio Networks. Citadel Media syndicates some of the country's top Urban programming including The Tom Joyner Morning Show, The Michael Baisden Show and Big Boy's Neighborhood. The multi-faceted agreement between the companies will bring a new level of access and relevancy for online Black and urban consumers.

RushmoreDrive.com will host a branded micro site that will serve as the destination to highlight and showcase Citadel's on-air talent while expanding their online presence. Additionally, the partnership will provide Citadel's listeners the opportunity to enter sweepstakes and contests allowing the radio network to increase visibility for its partners and sponsors. The new feature, "Fast Lane" is planned for a May 2009 launch.

"RushmoreDrive.com is a search-engine first and foremost, so it is always our goal to establish partnerships which further enhance the search experience," describes RushmoreDrive President and CEO Johnny C. Taylor, Jr. "Citadel Media complements the search function of our site by providing another mechanism for our community to discover and find new content," added Taylor.

"This partnership will provide our advertisers an even broader array of integrated opportunities," said Neil Barry, Vice President of Digital Media for Citadel Media. "Working with the team at RushmoreDrive.com will combine our talented Urban lineup of radio personalities and companion online platforms with an additional layer of high-performing online marketing programs. RushmoreDrive's Fast Lane will be a tremendous vehicle for advertisers seeking to connect with Urban consumers," added Barry.

Starting next month, Citadel listeners will hear radio announcements from their favorite on-air personality to visit the new online feature, Fast Lane.

About RushmoreDrive.com

RushmoreDrive.com is the first-of-its-kind search engine for the Black community employing a patent-pending technology that enables the search engine to blend mainstream search results with highly relevant Black search results. Visit www.RushmoreDrive.com today, an operating business of IAC (NASDAQ: IACI).

About Citadel Media

Citadel Media has 4,400 affiliate radio stations reaching more than 110 million listeners in the 12+ demographic each week. Programs and services include ABC News Radio, The Mark Levin Show, The Michael Baisden Show, The Huckabee Report, Radio Perez with Perez Hilton, The Joe Scarborough Show, The Tom Joyner Morning Show, Imus in the Morning, Big Boy's Neighborhood, The Ride with Doug and DeDe, Kidd Kraddick in the Morning, MoneyTalk with Bob Brinker, The Ric Edelman Show, Rick Dees Weekly Top 40, Tom Kent, The Brian McKnight Show and American Country Countdown with Kix Brooks. Other Citadel Media services include advanced digital media platforms with online interactive advertising, streaming audio and podcasts, ABC Sports Radio, syndicated music and talk programs including Flashback, format-specific ePREP, production libraries, nine 24-Hour Formats, including Scott Shannon's True Oldies Channel and ESPN Radio. Citadel Media en Espanol includes leading Spanish-language programming such as Conexion Thalia, Tu Vida Es Mi Vida con Maria Marin, Celebrating the Healthy Life with Maria Celeste, and ESPN Deportes Radio.

www.citadelmedianetworks.com.


Source: RushmoreDrive.com

CONTACT: Scott Lilly of RushmoreDrive.com, +1-212-915-4314,
scott.lilly@rushmoredrive.com

Web Site: http://www.rushmoredrive.com/

Company News On-Call: http://www.prnewswire.com/comp/683456.html


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