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Sunday, April 19, 2009

Rentrak Theatrical Announces Box Office Numbers for Weekend of April 17, 2009

Rentrak Theatrical Announces Box Office Numbers for Weekend of April 17, 2009

LOS ANGELES, April 19 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of April 17 through April 19, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, April 19, 2009 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations
1 17 Again $24,065,000 3255
2 State Of Play $14,099,090 2803
3 Monsters vs. Aliens $12,900,000 3662
4 Hannah Montana The Movie $12,666,000 3118
5 Fast & Furious $12,289,530 3674
6 Crank High Voltage $6,510,000 2223
7 Observe And Report $4,055,000 2727
8 Knowing $3,478,000 2405
9 I Love You, Man $3,370,000 2202
10 The Haunting in Connecticut $3,150,000 2255
11 Dragonball Evolution $1,575,000 2181
12 Adventureland $1,291,000 1412

Weekend of 04/17/09 to 04/19/09
(C) 2009 by Rentrak Corporation

About Box Office Essentials


Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com


Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com

Web Site: http://www.rentrak.com/


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