Outdoor Channel Broadens Distribution Through Launch on Comcast Digital Basic in Markets in New Mexico and Arizona

Outdoor Channel Broadens Distribution Through Launch on Comcast Digital Basic in Markets in New Mexico and Arizona

TEMECULA, Calif., April 2 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) today announced that the Outdoor Channel network has been moved from the sports and entertainment tier to the more broadly distributed digital classic offering throughout multiple Comcast Digital Cable systems in New Mexico and Arizona.

"We are excited to build upon our relationship with Comcast through the expanded distribution of our leading hunting, fishing and other outdoor-related programming to additional viewers throughout New Mexico and Arizona," said Tom Hornish, COO for Outdoor Channel Holdings. "The Comcast Southwest Region recognizes that many of its subscribers are passionate outdoor enthusiasts, and we look forward to delivering our quality, compelling programming to these dedicated viewers."

Scott Westerman, Area Vice President for Comcast New Mexico, said, "Many of our customers possess an affinity for the outdoors, and we are pleased to bring the nation's top-ranked outdoor cable network to more of our customers in both New Mexico and Arizona."

Outdoor Channel estimates the packaging upgrade will result in an incremental 65,000 subscribers, but cannot predict the impact, if any, such additional paying subscribers may have on Outdoor Channel's Nielsen Universe Estimate.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV. The national network offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. Outdoor Channel can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. For more information about the company or Outdoor Channel, please visit www.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel

Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 30 million cable and satellite subscribers for March 2009. Please note that this estimate regarding Outdoor Channel's subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of Outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

About Comcast Corporation

Comcast Corporation (NASDAQ:CMCSA)(NASDAQ:CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communications products and services. With 24.6 million cable customers, 14.4 million high-speed Internet customers, and 5.6 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten Comcast SportsNets networks and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Safe Harbor Statement

Statements in this news release that are not historical are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, including statements, without limitation, about our expectations, beliefs, intentions, strategies regarding the future long-term value of the company resulting from the company's current actions or strategic initiatives and the future anticipated value of Outdoor Channel to our audience, distributors and advertisers. The company's actual results could differ materially from those discussed in any forward-looking statements. The company intends that such forward-looking statements be subject to the safe-harbor provisions contained in those sections. Such statements involve significant risks and uncertainties and are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: (1) service providers discontinuing or refraining from carrying Outdoor Channel; (2) a decline in the number of viewers from having Outdoor Channel placed in unpopular cable or satellite packages, or increases in subscription fees, established by the service providers; (3) a decrease in advertising revenue as a result of a deterioration in general economic conditions; (4) managing the company's growth and the integration of acquisitions; (5) the company's ability to grow the subscriber base of Outdoor Channel; and other factors which are discussed in the company's filings with the Securities and Exchange Commission. For these forward-looking statements, the company claims the protection of the safe harbor for forward-looking statements in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Source: Outdoor Channel

CONTACT: Tom Hornish, Chief Operating Officer of Outdoor Channel,
+1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or Investors: Brad
Edwards of Brainerd Communicators, Inc., +1-212-986-6667,
edwards@braincomm.com; or Media: Joe LoBello of Brainerd Communicators,
+1-212-986-6667, lobello@braincomm.com

Web Site: http://www.outdoorchannel.com/

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