Ogilvy Trailer for Tribeca Film Festival Spins the 'Pick Up Line' 'Think You've Seen It All. Think Again.'

Ogilvy Trailer for Tribeca Film Festival Spins the 'Pick Up Line' 'Think You've Seen It All. Think Again.'

NEW YORK, April 21 /PRNewswire/ -- To promote the 8th annual Tribeca Film Festival, Ogilvy New York has created a movie-style trailer that celebrates the crazy encounters one can expect living in the city and the impossible-to-shock attitude that often comes with being a New Yorker.

The minute and a half film which will air at screenings during the Festival's 12-day run in April and May, depicts what one may argue is a not-so-unusual New York encounter: two women come across a flasher as they walk in a park. But the Ogilvy creative team behind the spot have reinterpreted the cliched encounter with an unexpected twist that is sure to make the most jaded of audiences laugh out loud. Spoiler alert: One of the women ends up asking the flasher out on a date.

In addition to the crazy encounters theme, the spot also speaks to two very topical subjects that many New Yorkers are facing: the singles dating scene and the economic recession.

"The basic premise is that New Yorkers have seen everything -- flashers, drug dealers, prostitutes, muggers, mobsters -- and have become immune to it all. With this spot, our idea was to turn the table and make the flasher feel uncomfortable and shocked by the women he's flashing. It really celebrates the idea that New Yorkers more than anyone else in the world have the power to do this," say Ogilvy associate creative directors, Dustin Duke and Jon Wagner. "It carries on the Tribeca Film Festival's legacy of honoring New Yorkers' resilience and optimism and ability to turn an unpleasant and negative situation into something that is positive and opportunistic."

Ogilvy has created campaigns to support the Tribeca Film Festival since its inception in 2002 through its relationship with client American Express, a founding member of the Festival. Since 2004, the agency has worked directly with Tribeca Film Festival on a probono basis.

The Tribeca Film Festival was founded in 2001 by Robert DeNiro, Jane Rosenthal, and Craig Hatkoff as a response to the attacks on the World Trade Center. Conceived to foster the economic and cultural revitalization of Lower Manhattan through an annual celebration of film, music, and culture, the Festival's mission is to promote New York City as a major filmmaking center and help filmmakers reach the broadest possible audience. Since its founding, it has attracted an international audience of more than two million attendees and has generated over $530 million in economic activity for New York City.

This year's Festival opens on Wednesday April 22 and runs through Sunday May 3, 2009. For more information visit tribecafilm.com/festival.

About Ogilvy North America

Ogilvy North America (www.ogilvy.com), is the largest unit of The Ogilvy Group agency network, a subsidiary of WPP Group plc (NASDAQ:WPPGY). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. Ogilvy North America brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency's clients. It encompasses Ogilvy & Mather Advertising, OgilvyEntertainment, OgilvyOne, OgilvyInteractive, Neo@Ogilvy, Ogilvy Healthworld, Ogilvy Public Relations, OgilvyAction and RedWorks.

Source: Ogilvy New York

CONTACT: Toni Lee of Ogilvy North America, +1-212-237-5090,
toni.lee@ogilvy.com

Web Site: http://www.tribecafilm.com/festival

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