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Monday, April 06, 2009

Belvedere IX Presents Music Loves Fashion at the House of Hype for the Benefit of ONEXONE

Belvedere IX Presents Music Loves Fashion at the House of Hype for the Benefit of ONEXONE

VIPs To Enjoy An Exclusive Series of Events During Coachella 2009

LOS ANGELES, April 6 /PRNewswire/ -- Belvedere IX and Music Loves Fashion have joined forces with the House of Hype and BPM magazine to present another unforgettable series of VIP events during the Coachella Music and Arts Festival 2009. These events will be for the benefit of the ONEXONE foundation, which works to preserve the lives of children in the U.S. and around the world with a focus on hunger, clean water, health care, and education (www.onexone.org).

After the success of the two past years, the red carpet will be rolled out at the Palm Springs' Riviera Resort and Spa, from April 17th to the 19th 2009, and will be hosted by Jeff Duke and Adam Frankel. Guests will have the opportunity to enjoy the best in music, fashion and style with specialty gifting suites by 55DSL, Rocketdog, Vitamin Water, Kia, and Wrigley's 5ive gum. The "Music Loves Fashion" event creates a desert playground for entertainment and recording industry professionals and their guests attending the Coachella Music Festival. Private VIP helicopter and bus shuttle service will be available between the festival and the Riviera.

On Friday, April 17th and Saturday, April 18th from 10pm to 6am, Belvedere IX will present the Ballroom events that will be held in the Riviera's 20,000 sq. ft. reception hall, where acclaimed DJs Kavinsky, Sebastian, DJ Mehdi, A-Trak, Pase Rock, LA Riots, Felix Cartal, Classixx, Them Jeans, Blake Miller, Peter Parker, Hyphy Crunk, DJ Excel & Gomez Warren IV, DJ Yo-C, and Doman+Pettigrew will take over the turntables. There will also be live performances by Dr. Hollywood, Elsiane and Scour. All visuals will be done by Madonna's light engineer Christan Lamb and by Space and Dream. The entry fee to the Belvedere IX Ballroom event is a $50 donation that will directly go to ONEXONE. The daytime pool parties will be held around the Riviera's clover shaped pool everyday from 12pm to 10pm showcasing over forty DJs, with fashion shows by MTHEMOVEMENT for Haus of "M", an eco friendly street-savvy line for men and women, and Sonia Vera Swimwear. Saturday the 18th, 55DSL, in conjunction with Dim Mak, will host their fifteenth year anniversary pool party with Danny Masterson, The Whip, and many more special guests.

About Belvedere IX

Belvedere IX (pronounced One-X) is the new super premium spirit from Belvedere that brings the best in vodka quality and exciting innovation to the nightlife scene. A breakthrough in vodka innovation, it is produced using similar methodology to that of gin and not just artificially flavored vodka. With the release of IX, Belvedere continues to assert its Luxury Reborn message with powerful references to contemporary culture, as shown in the creation of the packaging. The design is the result of a collaboration with graffiti artist Andre Saraiva, who conceived a new personality to inhabit the Belvedere Palace: Mr. IX. Belvedere IX is a new style of vodka that embodies the spirit and energy of the night.

About Music Loves Fashion

Music Loves Fashion, "For the Love of Music, For the Love of Fashion", is a worldwide movement, which has taken by storm countless events, at the most exclusive locations, featuring the hottest celebrities, the best in music, the latest fashions, and the most fabulous crowd.

For more information www.musiclovesfashion.com

About House of Hype


The House of Hype is a customized lifestyle retreat that caters to celebrity clientele within the entertainment, music and sports industries. With a presence at select Hollywood award shows, film festivals and sporting events, House of Hype provides luxury services ranging from daytime hospitality lounges to elite nightlife entertainment.

For more information www.houseofhype.com


Source: Music Loves Fashion

CONTACT: Vanessa Moyal, Hotel Rooms Reservations and RSVP,
vanessa@musiclovesfashion.com, or Annie Robert, Media Relations
annie@musiclovesfashion.com, both of Music Loves Fashion, +1-786-566-0337

Web Site: http://www.musiclovesfashion.com/


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