AnnaLynne McCord, Sophia Bush, Joel Madden, Solange Knowles, Brody Jenner, Cody Linley and Bow Wow Featured in Op's 'Summer of Music' Campaign

AnnaLynne McCord, Sophia Bush, Joel Madden, Solange Knowles, Brody Jenner, Cody Linley and Bow Wow Featured in Op's 'Summer of Music' Campaign

Downloadable Video and Photos Available at: www.dogmatic.com/MNR/opsummerofmusic

NEW YORK, April 8 /PRNewswire/ -- The Op "Summer of Music" print, outdoor and online marketing campaigns features today's hottest television, film and music celebrities, AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley and Bow Wow. The Op cast rock out to a Good Charlotte concert on the beach in typical laid back Op style. The campaign showcases the new spring and summer Op collections, which are exclusively available at Wal-Mart and www.walmart.com/op.

The "Summer of Music" campaign was shot on Westward Beach in Malibu, CA by photographer Larry Bartholomew who is known for his candid shooting style. The cast will appear this month in fashion, lifestyle and entertainment magazines and online at www.op.com. In addition, AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley and Bow Wow will host a launch party in Los Angeles this summer and make personal appearances on behalf of Op.

In 2008, Op re-launched with a highly successful national advertising campaign featuring Rumer Willis Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama.

B-ROLL: Behind-the-Scenes Footage, Group and Beach Shots, National Ad
Images, Sizzle Video and Soundbites with the Celebrity Cast

WEB: B-Roll & Photos available at:
www.dogmatic.com/MNR/opsummerofmusic

SATELLITE: Wednesday, April 8, 2009 Wednesday, April 8, 2009
10:45 AM - 11:00 AM, ET 1:45 PM - 2:00 PM, ET

Coordinates for both feeds: AMC 3, Transponder 22, C-Band; DL
Freq: 4140 (V) Trouble #: (646) 336-7977; Audio: 6.2/6.8

CONTACT: Lance Enger; Dogmatic; 310.450.3884; lance.enger@dogmatic.com

Source: The Op

CONTACT: Lance Enger of Dogmatic, +1-310-450-3884,
lance.enger@dogmatic.com, for The Op

Web Site: http://www.op.com/
http://www.dogmatic.com/MNR/opsummerofmusic

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