Ando Media Selected by Pandora to Measure Streaming Audience

Ando Media Selected by Pandora to Measure Streaming Audience

QUINCY, Mass., April 27 /PRNewswire/ -- Today, Ando Media announced the addition of Pandora to their Webcast Metrics client roster. Ando Media, the largest provider of internet audio audience measurement, will now effectively double the number of listeners measured due to the addition of Pandora.

"We are thrilled to have Pandora, a leader in terms of both quality of content and quantity of audience," said Paul Krasinski, Ando Media EVP. "With Pandora now being measured through Ando, using our Webcast Metrics platform, advertisers will not only get a truer picture of just how large the internet radio audience is, they will now be able to access those listeners. We believe the combination of Pandora's data with our existing measured data will immediately establish a new standard in the marketplace."

With more than 26 million registered users and more than 600,000 analyzed songs in their music collection, Pandora is the world's largest Internet radio music provider. Using Ando Media's Webcast Metrics, Pandora will now have the industry standard 3rd party measurement tool combined with the ability to provide real time statistics to potential advertisers -- a much anticipated move for the company.

"As traditional radio advertisers increasingly turn to Pandora for marketing solutions, we've been asked again and again for third party verification because the size of Pandora's audience is so significant and the speed of growth so extraordinary," said Doug Sterne, Director of Audio Sales for Pandora. "We look forward to working with Ando to provide our advertisers with real-time measurement and state-of-the-art analytics".

About Ando:

Ando Media (www.andomedia.com) is the leading provider of real-time audience measurement and ads management solutions for the internet audio market. Founded in 2004, Ando Media is committed to enabling its clients to monetize their digital assets: audio, online, video and mobile.

About Pandora:

Pandora (www.pandora.com)is a personalized Internet radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices (including BlackBerry devices and iPhones) via partnerships with AT&T, Apple and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 35 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Pandora is the largest online music site based on monthly unique visitors, has a growing user base of more than twenty-two million registered listeners, a database of over 600,000 songs, and national advertisers such as Levi's, Best Buy, Target, Honda, Procter & Gamble, and Nike.

Source: Ando Media, LLC

CONTACT: Maya Ben-Yehuda of Bailey Gardiner for Ando Media, LLC,
+1-619-295-8232, Ext. 119, maya@baileygardiner.com

Web Site: http://www.andomedia.com/

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