More Music Choices for Canada! Dada Entertainment(TM) Launches ca.dada.net

More Music Choices for Canada! Dada Entertainment(TM) Launches ca.dada.net

Leading U.S. Music Subscription Service Celebrates Canadian Launch with Exclusive Big Boi Download

Christopher Lam Appointed General Manager, Dada Entertainment Canada

TORONTO, March 10 /PRNewswire/ -- Dada Entertainment(TM) has launched its leading music subscription service, Dada.net(R) in Canada. The music site - offering ringtones and wallpapers - can be found at http://ca.dada.net/.

Canadian users signing up to Dada.net pay just $10 per month and receive 10 monthly credits, with 10 bonus credits upon sign up. Users can redeem their credits for ringtones (two credits each) or wallpapers (one credit each). Dada Entertainment has signed deals with all four major record labels (Sony Music, Universal Music Group, Warner Music Group and EMI) to offer its consumers thousands of ringtones for personalizing their mobile phones.

Dada Entertainment has appointed Christopher Lam as General Manager, Canada. Lam previously held several positions at Rogers Wireless, including Manager of Content & Business Development and Product Manager. His experience in the mobile industry includes managing large portfolios for ringtones and off-deck strategies, product enhancement, placement and content merchandising, deal negotiations and label relations.

Beginning today, Dada.net will offer an exclusive Big Boi ringtone of his appropriately-titled new single, "Ringtone." The tone is available only to Dada's Canadian subscribers until March 24.

"Since Dada Entertainment launched in the U.S. in late 2007, it has been our goal to expand to Canada," said Max Pellegrini (CEO, Dada Entertainment). "I am thrilled to announce that day has come! Music fans now have a new destination for purchasing ringtones and wallpapers in Canada. I am also pleased to announce Christopher Lam will lead Dada's operations in Canada, working closely with the Dada team in New York to make Dada.net a leading music service as it already is in the U.S."

"Sony Music is committed to offering fans compelling new digital business models for enjoying music," commented Neil Foster, Co-President, Sony Music Entertainment Canada Inc. "Dada.net provides convenient access to a vast selection of music repertoire that subscribers can use to express their individuality on their mobile handsets."

Dada.net users are billed for the service through their phone bill via Premium SMS.

About Dada Entertainment(TM)

Formed in October 2007 and based in New York, Dada Entertainment, a joint venture between two of the worldwide leaders in the mobile and music industries, Dada USA, Inc. and Sony Music Entertainment, is the foremost innovator in digital and mobile entertainment services. In 2009, Dada Entertainment launched a Canadian operation based in Toronto, offering ringtones and wallpapers from all four major labels.

Just one year old, Dada has rapidly created a unique and seamless Web 2.0 experience around its rich catalogue of music and entertainment content, ranging from full-length audio and video to ringtones and games. Dada Entertainment manages several direct-to-consumer offerings, including a full portfolio of web-based services centered around the discovery and consumption of music, designed to encourage a sense of community and social networking.

Source: Dada Entertainment

CONTACT: Jennifer L. Press of Dada Entertainment, +1-646-291-6408,
jennifer.press@dada-ent.com; or Erica Silver of Sony Music Entertainment
Canada Inc., +1-416-589-3050, erica.silver@sonymusic.com; or Jesse Derris, or
Julie Lichtenstein, both of Sunshine Sachs Inc., +1-212-691-2800

Web Site: http://ca.dada.net/

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