Livingston Cellars Wine and Joyce DeWitt Join Together on a Cross-Country Roadtrip to Celebrate the Livingston Life

Livingston Cellars Wine and Joyce DeWitt Join Together on a Cross-Country Roadtrip to Celebrate the Livingston Life

MODESTO, Calif., March 20 /PRNewswire/ -- Livingston Cellars Wine has teamed up with one of America's most beloved 70's sitcom television stars, Joyce DeWitt to launch the national Living the Livingston Life program. Most famously known as "Janet" on ABC-TV's long-standing television series Three's Company, Joyce will join Livingston Cellars Wine in toasting modern-day, adventure-seeking Boomers who are accustomed to enjoying and giving back to their communities with the newfound freedoms in life.

To launch this program, the Livingston Cellars Airstream trailer will travel to key markets coast-to-coast throughout the year. A modern version of an American staple, the Livingston Cellars Airstream is decked out with all the comforts of home, so come and knock on our door! At each event Boomers will be invited to join in the fun with complimentary wine tastings, celebrity meet-and-greets, memorabilia and autograph signings and interactive games. First stop along the tour is the Tampa Bay Blues Festival (March 20-22), followed by the RV Rally in Albuquerque, NM (April 17-20), the AARP Life Festival in Chicago, IL (June 5-6). The Livingston Cellars Airstream will make it's final destination along the famous Las Vegas strip, appearing at the AARP Life @ 50+ event (October 22-24).

Ms. DeWitt will be traveling with Livingston Cellars wine and sharing her real-life experiences on how to Live the Livingston Life at selected Airstream appearances, drawing upon her past experience as a television star, and her current role as a community activist, performing arts educator and regular on and off Broadway stage actress.

In addition, consumers across the country are invited to share how they themselves are Living the Livingston Life via a national essay contest, where the grand prize winner will receive an all-expenses paid trip to California wine country.

"No other generation embodies the spirit of the Livingston life quite like the Boomer generation," said Peter Abate, Vice President & General Manager for Livingston Cellars Wine. "The Living the Livingston Life is a year-long program that celebrates their vivacious spirit, newfound freedoms, contributions to their social communities and life's limitless possibilities."

Entries and information for the Living the Livingston Life essay contest are now being accepted through December 31, 2009. All essays must be 250 words or less and explain how each individual embodies the four core values of the Livingston Life: (1) being an individual; (2), staying connected to friends/family/communities; (3) discovering your new world; and (4) making a difference to others. Entrants must be a resident of the Fifty United States or the District of Columbia and be at least 21 years old at the time of entry to be eligible. For more information on the Livingston Life values, to download contest rules, application and eligibility forms, get to know Joyce DeWitt, view her line-up of appearances, please visit http://www.thelivingstonlife.com/winecountry

About Livingston Cellars Wine

Livingston Cellars Wine has been a part of the E&J Gallo Winery portfolio since 1933 and is rich in celebration and tradition. Known to over-deliver on expectations, Livingston Cellars has been providing award-winning varietals at a great value for many years. Easy to drink and share with others, Livingston Cellars is the perfect wine to bring friends and family together in toasting the all the best moments life has to offer.

Source: Livingston Cellars Wine

CONTACT: Joanna Humphrey of DeVries Public Relations, +1-212-891-0496,
jhumphrey@devries-pr.com

Web Site: http://www.thelivingstonlife.com/winecountry

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