KITV Helps Honolulu Drivers Beat the Traffic(R)

KITV Helps Honolulu Drivers Beat the Traffic(R)

HONOLULU, March 4 /PRNewswire/ -- KITV has unveiled its new and highly innovative traffic reporting system that will significantly help Honolulu drivers ease their daily commute. The station is the first local television station in Hawaii committed to bringing their audience real-time, data-driven traffic reports each week day morning. KITV has introduced their viewers to Beat the Traffic(R), a patented traffic solution and to its cutting-edge technology to provide a dynamic 3-D perspective of roads and highways displaying current traffic conditions through the region.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070820/CLM048LOGO)

KITV 4 viewers, as well as KITV.com users will benefit from real-time traffic speed information on H-1, H-2, H-3 and several more significant highways in Oahu, which will help better plan their commutes and react to traffic problems. KITV's most up-to-the-minute traffic reports will be complemented with instant trip times on key routes such as Kapolei to Downtown Honolulu or Aina Haina to Downtown Honolulu.

KITV 4 will also report significant traffic incidents on other Hawaii islands, leveraging the ease of use and striking graphics of the system. In another 3-D graphical feat, viewers may expect to see a virtual billboard or two along the 3-D virtual thoroughfares of the mapping system.

"Traffic is a big challenge on Oahu because of our high density and our viewers can really use the help KITV 4 and KITV.com will provide using the Beat the Traffic(R) system," says KITV News Director, Tod Pritchard. "We chose Beat the Traffic because it is the only system providing truly real-time traffic speeds in Hawaii. The system is also very easy to use and is visually far superior to the competition. In addition, the team has been a pleasure to work with during their on-site training visit."

"We are very excited to partner with KITV to bring our traffic reporting system to Hawaii," says Andre Gueziec, President & CEO of Triangle Software, the operators of the Beat the Traffic(R) software. "It is the first system providing real time highway speeds in Oahu on TV, the Internet and the mobile web. It is a pleasure working with KITV to create this striking, user-friendly experience providing this valuable information."

Beat the Traffic(R) is powered by INRIX, using their GPS enabled vehicle data to provide the most accurate traffic information.

KITV 4, an ABC affiliate, is owned by Hearst-Argyle Television, Inc., a leading local media company, owns 26 television stations, and manages an additional three television and two radio stations. The Company's television stations reach approximately 18% of U.S. TV households, making it one of America's largest television station groups. It also owns 30 websites and 19 digital multicast channels providing news, weather and entertainment programming. Hearst-Argyle is majority-owned by Hearst Corporation. Hearst-Argyle Series "A" shares trade on the New York Stock Exchange under the symbol "HTV." The company's Web address is www.hearstargyle.com. KITV 4's Web address is www.KITV.com.

About Beat the Traffic(R)

Based in Campbell, CA, Triangle Software LLC d/b/a Beat the Traffic(R) is the fastest-growing provider of vehicle traffic reporting solutions. Acclaimed for its visually-striking graphics, simple setup and user-friendly interface, Beat the Traffic(R) received the Television Broadcast magazine's NAB Top Innovation Award. Triangle Software is a National Science Foundation funded early innovator in traffic prediction and presentation science.

For more information please contact Andre Gueziec at (408) 879-5805 and visit www.beatthetraffic.com/Honolulu-Traffic and www.trianglesoftware.com.

For more information on KITV 4 traffic coverage or other KITV 4 News related items, please contact Tod Pritchard at (808) 535-0469 or Mike Rosenberg at (808) 535-0400.

Photo: http://www.newscom.com/cgi-bin/prnh/20070820/CLM048LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: KITV

CONTACT: Mike Rosenberg, +1-808-535-0400, or Tod Pritchard,
+1-808-535-0469, both of KITV

Web Site: http://www.kitv.com/

-------
Profile: intent