SK Telecom and RealNetworks Expand Strategic Alliance

SK Telecom and RealNetworks Expand Strategic Alliance

Real Named "Master Music Service Provider"

BARCELONA, February 16/PRNewswire-FirstCall/ -- Today from GSMA Mobile World Congress 2009, SK Telecom and
RealNetworks(R), Inc., (RNWK) the digital entertainment services company,
announced that they have deepened their strategic relationship in mobile
entertainment services. Real, which has provided music-related ASP services
to SK Telecom since 2001, will extend its existing contracts with the mobile
operator, and begin providing new services, both through 2011. It has also
taken a minority stake in SK Telecom's Korean subsidiary LoEn to develop and
market digital music offerings.

In addition to services Real already powers for SK Telecom, it will begin
operating additional music services the operator provides to its customers.
These include MelOn music-on-demand, ColoRing Ringback Tones, and others.

"We value and appreciate the long-term relationship we have with
RealNetworks," said Dr. Wonhee Sull, executive vice president, Media & Future
Business Division, SK Telecom. "We believe that our collaboration and
continued partnership will help us achieve our long-term strategic goals."

LoEn, formerly known as Seoul Records and acquired by SK Telecom in 2005,
will provide an environment for Real and SK Telecom to collaborate and
innovate on digital music initiatives. The companies will work together to
define those initiatives in the coming months.

"I am thrilled to see our relationship with SK Telecom expand into new
areas and become more solid in the existing ones," said John Giamatteo, chief
operating officer, RealNetworks. "We focus on providing innovative
carrier-grade solutions for mobile operators around the globe, and view this
alliance as a strong vote of confidence as we continue to work
collaboratively on strategic initiatives."

Real's ASP services are currently available through 80 different mobile
operators in 42 countries worldwide, making them available to 797.1 million
subscribers. Real offers mobile operators a comprehensive selection of mobile
services including: Music-On-Demand; Video-On-Demand; personalisation
features such as Ringtones, Ringback Tones and Multimedia Ringback Services;
and messaging services.

Find RealNetworks at Mobile World Congress at Hospitality Suite 19 & 25
Hall 4, Level 0.

RNWK-G

ABOUT SK TELECOM

SK Telecom (NYSE: SKM, KSE: 017670) is Korea's leading telecommunications
provider with more than 23 million subscribers, which accounts for more than
50% of the total market. The company established in 1984, reached KRW 11.7
trillion in revenue in 2008. SK Telecom was the first to launch and
commercialize CDMA, CDMA 2001x, CDMA EV-DO and HSDPA networks, and it
currently provides cellular, wireless internet, mobile media, global roaming
service and more. For more information, please visit http://www.sktelecom.com
or email to http://press@sktelecom.com.

ABOUT REALNETWORKS

RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system or mobile phone.
Real created the streaming media category in 1995 and has continued to lead
the market with pioneering products and services, including: RealPlayer(R),
the first mainstream media player to enable one-click downloading and
recording of Internet video; the award-winning Rhapsody(R) digital music
service, which delivers more than 1 billion songs per year; RealArcade(R),
one of the largest casual games destinations on the Web; and a variety of
mobile entertainment services, such as ringback tones, offered to consumers
through leading wireless carriers around the world. RealNetworks' corporate
information is located at http://www.realnetworks.com/company.

RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are
trademarks or registered trademarks of RealNetworks, Inc. or its
subsidiaries. All other trademarks, names of actual companies and products
mentioned herein are the property of their respective owners.

Source: RealNetworks Inc

For More Information From RealNetworks Contact: In Europe: Stephen Orr, stephen.orr@axicom.com, Axicom, D: +44(0)20-8392-4056, M: +44(0)7770-846-515; In the US: Jennifer Humiston, SHIFT Communications, jhumiston@shiftcomm.com, +1-617-779-1812; In Asia: Eric Suh, RealNetworks, eric.suh@ap.real.com, +82-2-2014-5377

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