Shazam Partners With Samsung to Offer Enhanced Service

Shazam Partners With Samsung to Offer Enhanced Service

LONDON, February 18/PRNewswire/ --

- Samsung Embeds New Shazam Features Into Devices for Improved Music
Experience

Shazam, the world's leading mobile music discovery provider, today
announced that it has embedded its technology in the Samsung BeatDJ and
BeatDISC (models: M7600 and M6710 respectively), which have just been
announced at Mobile World Congress. These new phones will initially include
the Find Similar and Find Tag features to give customers an even better music
experience. These latest Samsung handsets will be available across the world
by April and May 2009, respectively.

"We've been working with Samsung for several years and our service has
been embedded in many of their handsets," said Andrew Fisher, Shazam's CEO.
"We've worked closely with Samsung to incorporate feedback on how we could
build on the existing Find Music service and these new features for Samsung's
latest handsets offer an even greater music experience for their customers."

The new features include:

- Find Similar- this feature uses Shazam's collaborative filtering
technology to offer customers other tracks they might like based on the
individual track they've just tagged. When an end-user tags a
particular track, recommendations are provided for similar tracks based
on the behaviour of more than 35 million other Shazamers around the
world.

- Find Tag - end-users can now use this feature to trace details of
existing tracks on their phone where all or some of the information is
missing or incorrect. By simply selecting a track(1) within the Find
Tag feature, the song is then analysed and the correct metadata
including title, artist, album and genre is returned and the
information is added to the track. This feature allows consumers to
fully explore their collection from searching, sorting or creating a
playlist by artist or genre to enjoy a deeper engagement with all their
music.

Younghee Lee, Vice President of Global Marketing Team at Samsung
Electronics, said: "We are pleased to be extending our partnership with these
fabulous new features to provide music lovers with the perfect music
experience; in particular with the Find Similar feature powered by Shazam's
unique mobile music recommendations engine, which is just as impressive as
their popular music recognition service. Samsung Beat Editions will attract
music lovers with their unique design customised for a music experience and
the latest music dedicated features powered by Shazam solutions."

Fisher continues: "We're delighted to be able to take Samsung customers
on a music journey from the point of discovery of a song, recommending new
tracks and showcasing popular artists to sharing this knowledge with friends
and purchasing the product."

With the launch of these new features, Shazam is enabling Samsung
customers to discover more about their own music as well as tapping into a
vast community of music lovers to offer an enhanced music experience.

For more information about Shazam, please visit http://www.shazam.com.

About Shazam Entertainment

Shazam is the world's leading mobile music discovery
application, enabling consumers to experience and share music with others
across mobile devices and the internet. With more than 35 million end-users
since its launch as the first mobile-specific service to help consumers
discover new music, Shazam has created a new way for music lovers to connect
to each other through their music tastes and preferences.

Headquartered in London England, Shazam's solutions enhance
the music strategies of more than 75 carriers across 60 markets globally,
including AT&T, T-Mobile and Vodafone.

The Shazam Tag Chart, generated by the company's mobile music
recognition service, is constantly referenced by the music industry as a true
indicator of market interest in pre-release material and a monitor of the hit
potential of a track or artist.

Shazam's successes have been recognized through numerous
awards, including the Mobile Entertainment Award for Best Music Service
Provider.

(1) Find Tag cannot replace or overwrite album artwork and has to be done
one track at a time. Find Tag also does not work on DRM-protected files

For media enquiries please contact:
Laura Macdonald or Nici Ludwin
Skywrite Communications for Shazam Entertainment Ltd
+44-207-608-4650
Email: shazam@skywritecomms.com

Source: Shazam Entertainment Ltd

For media enquiries please contact: Laura Macdonald or Nici Ludwin, Skywrite Communications for Shazam Entertainment Ltd, +44-207-608-4650, Email: shazam@skywritecomms.com

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