Rentrak Theatrical Announces Box Office Estimates for Weekend of February 22, 2009

Rentrak Theatrical Announces Box Office Estimates for Weekend of February 22, 2009

LOS ANGELES, Feb. 22 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of February 20 through February 22, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, February 22, 2009 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations
1 Tyler Perry's Madea Goes To Jail $41,120,000 2032
2 Taken $11,400,000 3102
3 Coraline $11,031,035 2155
4 He's Just Not That Into You $8,540,000 3050
5 Slumdog Millionaire $8,050,000 2244
6 Friday The 13th $7,825,000 3105
7 Confessions of a Shopaholic $7,019,000 2507
8 Paul Blart Mall Cop $7,000,000 2835
9 Fired Up $6,000,000 1810
10 The International $4,450,000 2364
11 Pink Panther 2 $3,700,000 2658
12 Gran Torino $3,640,000 2030

Weekend of 02/20/09 to 02/22/09
(C) 2008 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

-------
Profile: intent