NAVTEQ Traffic Selected by Major Market Television Stations

NAVTEQ Traffic Selected by Major Market Television Stations

Real-time 2D and 3D NeXgen graphics launched by KTVK, KOMO and WTVD

CHICAGO, Feb. 11 /PRNewswire/ -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, announced today the launch of NAVTEQ Traffic(TM) 2D and 3D NeXgen(TM) graphics by three major market television stations for use in real-time traffic news reports.

Newly launched station customers are:
-- KTVK TV 3 broadcasting in the Phoenix, AZ market. KTVK is owned by
Belo Corporation.
-- KOMO TV 4 broadcasting in the Seattle, WA market. KOMO is owned by
Fisher Communications, Inc.
-- WTVD TV 11 broadcasting in the Raleigh-Durham, NC market. WTVD is
owned by the ABC Television Network.

The NeXgen graphics system is customized to meet the branding and design needs of each station and is continuously updated by NAVTEQ Traffic real-time data. The newly launched stations feature exciting visual sequences such as animated 2D traffic flow maps, 3D cityscape flythroughs as well as travel time graphics in their traffic reports.

In use by nearly 70 television stations across the United States, the NAVTEQ patented NeXgen system is recognized as the current television industry standard in robust traffic visualization, offering television stations the following features:

-- 2D traffic flow mapping, 3D cityscape Flythroughs and Skyviews
-- Multiple traffic data options and graphics with a centralized user
interface for easy report creation and immediate broadcast
-- Realistic cityscapes that engage viewers with real-time traffic news
using true-to-life city features such as buildings and landmarks along
driving routes

"With the launch of our NeXgen traffic graphics system, we are significantly upgrading our traffic reporting capabilities and enhancing our viewers' experience," said Holly Gauntt, news director, KOMO TV. "Our number one priority is providing the best, most up-to-the-second traffic information to help viewers manage their daily commutes, but it's also important that we present the information with compelling, state-of-the-art graphics to engage our viewers."

In addition to the NeXgen system, NAVTEQ offers a complete suite of TrafficOne(R) Web and Mobile station-branded commute management solutions including:

-- Online traffic web portal and personalized traffic alerts
-- Wireless websites and downloadable mobile phone applications

"With one comprehensive, easy-to-use system, we are helping television stations efficiently and accurately report valuable news that is constantly changing," said Margaret Cronan, director and general manager, television affiliations for NAVTEQ. "The usability and visual content of our real-time television traffic platform allows us to facilitate the most engaging viewer experience that extends each station's reach and gives viewers information that can help them choose the best route no matter where they are heading."

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 196 offices and in 43 countries.

NAVTEQ, NAVTEQ Traffic, TrafficOne and NeXgen are trademarks in the U.S. and other countries. All rights reserved.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: NAVTEQ

CONTACT: Jennifer Schuh of NAVTEQ, +1-312-894-3913,
jennifer.schuh@navteq.com; or Bob Richter, +1-212-802-8588,
bob@richtermedia.com, for NAVTEQ

Web site: http://www.navteq.com/

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