Grocers & Manufacturers Unite for Fifth Year of Go Organic! for Earth Day

Grocers & Manufacturers Unite for Fifth Year of Go Organic! for Earth Day

Proven Success Story Educates Consumers, Builds Traffic, Moves Product

MINNEAPOLIS, Feb. 24 /PRNewswire/ -- From our favorite corner stores to the most urban gourmet oases, America's grocers are uniting with top organic food manufacturers for the fifth anniversary of Go Organic! for Earth Day, a bold statement of support that organic is worth it in every way.

Designed to increase consumer awareness of the benefits of organic food and drive organic product sales, the major national program is an innovative collaboration between the Organic Trade Association (OTA), (www.ota.com), Earth Day Network (www.earthday.net), and MusicMatters (www.musicmatters.net).

"The success of Go Organic! for Earth Day has grown steadily every year because the program delivers the results that organic grocers and food manufacturers need, especially in a down economy," said Christine Bushway, Executive Director of the OTA.

Throughout April, Go Organic! for Earth Day offers retailers a national cooperative consumer promotion that drives sales and awareness of organic products. Elements include: point of sale signage; in-store merchandising; a national public relations campaign; and web and email marketing.

"Value-minded consumers will especially appreciate the Go Organic! for Earth Day coupon book, a full twelve dollar value," said Michael Martin, Prez of MusicMatters. He noted that coupon books will be in-store with dynamic floor stand displays.

Retailers will also benefit from the consumer on-line store finder conveniently located on the campaign's national website www.OrganicEarthDay.org.

"The Go Organic! for Earth Day campaign has made major inroads into helping Americans understand that organic is worth it. It encourages people to try organic products. It raises awareness about how organic products are the best choice for our health and the health of the planet. It's a great way to salute Earth Day on April 22, 2009," said Sean Miller, Director of Education at Earth Day Network.

For more information about Go Organic! for Earth Day's national scale, consumer incentives, newsworthy themes and valuable educational services, visit the program on the web at www.OrganicEarthDay.org.

Participating Brands by Category

CLIF Energy Bars
R.W. Knudsen Family Juice
Van's Waffles
Barbara's Bakery Cold Cereal, Cookies
Santa Cruz Organic Juice, Sodas, Fruit Sauces, Peanut Butter
Stonyfield Farm Yogurt
Nature's Path Cereal, Snack Bars
Country Choice Cookies, Hot Cereal (Oatmeal), Snack Bars
Traditional Medicinals Teas (Herbal, Medicinal)
Kashi Cold Cereal, Snack Bars
7th Generation Household Cleaners, Dish Soap
Cascadian Farm Cold Cereal, Frozen Vegetables
Organic Valley Milk, Cheese, Yogurt
Stemilt Fruit
Earthbound Farm Packaged Salads

MusicMatters is an experiential marketing agency whose mission is to create meaningful and educational interactions that influence individual and community behavior, inspire quantified environmental and social change and increase the awareness and sales for our partners. MusicMatters is headquartered in Minneapolis with an enthusiastic team of Brand Activists(TM) in every major market. Visit us at www.musicmatters.net

The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. Its 1,600 members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy. OTA offers several sources of information online including www.HowToGoOrganic.com(TM), which is especially for farms and other businesses interested in offering organic products.

Earth Day Network, www.earthday.net, seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. It pursues these goals through education, politics, cultural events, and consumer activism. Earth Day Network has a global reach with a network of more than 17,000 partners and organizations in 174 countries. More than 1 billion people participate in Earth Day activities, making it the largest secular civic event in the world.

Source: Go Organic! for Earth Day

CONTACT: Sue McGovern for Go Organic! for Earth Day, +1-781-648-7157,
sue@mcgov.com

Web Site: http://www.organicearthday.org/

NOTE TO EDITORS: Interviews and Go Organic! logo are available upon request. Please contact sue@mcgov.com

-------
Profile: intent