GenArts' Oscar Streak Grows To 12 Consecutive Years

GenArts' Oscar Streak Grows To 12 Consecutive Years

Leading Visual Effects Software Utilized in Many Oscar Nominated Films Including This Year's The Curious Case of Benjamin Button and Iron Man

CAMBRIDGE, Mass., Feb. 2 /PRNewswire/ -- GenArts, the leading provider of visual effects software for the film, television and video industries, said today it has logged yet another banner year at the Oscars. The company said artists working on two of the three films nominated in 2009 to receive the Visual Effects Oscar created effects using GenArts Sapphire software. This marks 12 consecutive years that GenArts Sapphire has been used in films recognized by the Academy of Motion Picture Arts and Sciences for outstanding visual effects.

"We look back with a great deal of pride at the role our customers have played in some of these truly great films," said Karl Sims, the company's founder. Sims launched GenArts 12 years ago out of his barn in Cambridge, MA and just a year later saw his visual effects software used in the making of Titanic, the first Oscar winner in the decade-long streak. "We send warm congratulations to all of this year's Visual Effects nominees. For those of us who supply the software tricks and tools behind the scenes, it's a thrill to see the work we played a role in receive this prestigious recognition."

This year, the Oscar nominees that employed GenArts Sapphire include The Curious Case of Benjamin Button and Iron Man.

"GenArts Sapphire plug-ins are the core of our tool-set for finishing every shot at Hydraulx," said Colin Strause, owner of Hydraulx. "Their speed and effectiveness were paramount to us finalizing our complex shots on The Curious Case of Benjamin Button."

Since the company's founding in 1996, GenArts software has been utilized in hundreds of films and in more than 20 Oscar nominated pieces, including Titanic, I Robot, Armageddon, Star Wars Episode I, II and III, The Matrix trilogy, The Lord of the Rings trilogy, Pearl Harbor, Spider Man, Pirates of the Caribbean, Harry Potter and the Prisoner of the Azkaban, Transformers, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, and many more.

About GenArts

GenArts, Inc. is the premier provider of digital visual effects for the film, broadcast and video industries. The GenArts Sapphire, Monsters and Raptors family equip digital artists with a collection of state-of-the-art image processing and synthesis effects such as: glows, light rays, lens flares, lightning, film damage, fire and fluid effects. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was founded in 1996 in Cambridge, Mass. www.genarts.com.

Source: GenArts, Inc.

CONTACT: George O'Brien, SutherlandGold Group for GenArts,
+1-415-848-7167, george@sutherlandgold.com

Web Site: http://www.genarts.com/

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