Gen2Media Expands Leadership Team With Appointment of Shawn Portmann as Executive Vice President

Gen2Media Expands Leadership Team With Appointment of Shawn Portmann as Executive Vice President

Names Kirk Young as Vice President, Strategic Alliances and Partnerships

ORLANDO, Fla., Feb. 2 /PRNewswire-FirstCall/ -- Gen2Media Corporation (OTC Bulletin Board: GTWO), a digital media network where broadcast meets broadband, today announced that it has appointed Shawn Portmann, a 30-year Media industry veteran, as Executive Vice President. Portmann will lead the Company's strategic business development activities, overseeing the implementation of sales and marketing initiatives and the management of key client accounts and channel partner relationships.

Commenting on Portmann's appointment, Gen2Media President Mary Spio stated, "In addition to Shawn's impressive credentials, industry influence and professional expertise, he has fast proven to be a natural fit with Gen2Media's high-powered executive leadership team. Moreover, he has wasted little time in impacting business development, having already played a critical role in engaging several industry leading players in active contract negotiations with our Company."

Portmann brings Gen2Media more than three decades of experience in the Multimedia and Broadcast Media industries, most recently served as Chief Operating Officer of i.d.e.a.s. at Disney-MGM Studios, a multimedia company that produces film, television and digital media for the worldwide market and provides post production services for the corporate and broadcast markets. From 1978 through 2001, Portmann built a notable career in television and radio broadcasting, serving as Vice President and General Manager of WXPX-TV Channel 66, a Paxson Communications property in Tampa/St. Petersburg, Florida; Vice President and General Manager of six Clear Channel radio properties in Fort Myers, Florida with combined sales of over $75 million; and Vice President and General Manager of WYNF-FM/WSUN-AM, CBS Broadcasting-owned radio stations in Tampa, where at the age of 32, he was the youngest person ever to hold the title of Vice President/General Manager of a CBS owned and operated station; General Sales Manager of WSUN-AM in Tampa and Account Executive with WDVE-FM in Pittsburgh, Pennsylvania - both radio properties of Taft Broadcasting Company at that time.

Portmann served on the Florida Emergency Communication Committee and was a Legislative Liaison for the National Association of Broadcasters in Washington, D.C. He is the Past President of the Tampa Bay Area Radio Broadcasters Association; former Chairman (two terms) of the Florida Association of Broadcasters; and a prior board member of The Children's Home in Tampa, Florida; Tampa Bay Performing Arts Center; and Bay Area Media Network. After earning a Bachelor of Science degree from Ohio State University, he graduated Sigma Cum Laude from Tampa College where he earned a Masters in Business Administration.

In addition, Gen2Media named Kirk Young as Vice President, Strategic Alliances and Partnerships. Reporting to Portmann, Young will be based in New York City and focus primarily on establishing and supporting the Company's fast growing ecosystem of major clients, channel partners and network alliance relationships.

"With many of the world's largest advertising and media services organizations headquartered in New York City and with several of our major clients based there, as well, it has become essential for Gen2Media to establish its own point of presence in this important global business centre," noted Spio. "In this regard, we are delighted to have Kirk on board to help anchor our foothold in the City and to provide critical hands-on support for our customers and partners based throughout the Northeastern U.S. Kirk's 25 years of experience, industry knowledge and relationships on Madison Avenue, coupled with a highly successful track record for meeting ambitious sales objectives for several national companies, is sure to greatly benefit Gen2Media as we persist in executing our key growth strategies."

Since 1984, Young has dedicated himself to identifying existing and emerging sales and distribution channels and fueling strong sales performance of leading media, broadcast and financial services companies. Prior to joining Gen2Media's business development team, Young served as a sales and marketing consultant for A&E Television Networks, where he was responsible for forging relationships with advertising agencies and major clients on the Network's behalf. As National Account Manager at Traffic.com, a NATVEQ Company, he oversaw all national sales and marketing initiatives for the country's only provider of real-time traffic information. While serving as National Director of Marketing for Westwood One, America's largest radio network, Young's activities focused on selling network air time on over 2000 radio stations in 97 markets. Prior industry experience also includes senior sales and marketing positions at ABC Radio Networks; Katz Urban Dimensions/Katz Media Group; WZGC Radio, an Infinity Broadcasting property in Atlanta, Georgia; MMT Television Sales; and WBBM FM/B96, a CBS-owned radio station in Chicago, Illinois. He also earned valuable sales and marketing experience while serving as an Account Executive at Morgan Stanley, Dean Witter in New York from 1995 through 1999. Young earned a Bachelor of Arts degree in Marketing from Columbia College, where he concentrated his studies on Broadcast Communications.

James Byrd, Chairman and CEO of Gen2Media, added, "The extraordinary combination of talent we have assembled represents one of the best and most creative teams of business executives in the industry. The collective enthusiasm, notable skill sets and creative ideas of our team and channel partners are all contributing to Gen2Media winning distinction as the Digital Media industry's rising star and to e360LIVE.com as the world's first true end-to-end online interactive network."

About Gen2Media Corporation

Based in Orlando, Florida, Gen2Media is a full-service digital media and marketing company that has created the world's first true end-to-end online interactive network that combines the best of broadcast and broadband. The Company has perfected the combination and delivery of cutting-edge infrastructure, patent-pending video technology, channel distribution, digital media content and applications, back-end metrics and industry expertise to achieve quantifiable results for its blue chip partners and customers; and to create rich, robust and engaging on-demand experiential entertainment and infotainment for consumers.

Gen2Media owns and operates the e360LIVE online interactive entertainment network, www.e360LIVE.com, and its talented and acclaimed production team has handled live concert and video production for some of the most high profile entertainers and events in the world, including Mary J. Blige, Justin Timberlake, Britney Spears, The Billboard Awards Show and Live 8. For more information, please visit www.gen2media.com.

Statements made in this Press Release that are not historical or current facts are "forward-looking statements." These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include, among others, adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the "Management's Discussion and Analysis" section of the Company's Reports on Form 10-K for the fiscal year ended June 30, 2008 and Form 10-Q for the quarter ended September 30, 2008.

Source: Gen2Media Corporation

CONTACT: Dodi Handy, President and CEO, Elite Financial Communications
Group, LLC, or Tiffany Korkis or John Morrison, Directors of Elite Media
Group, +1-407-585-1080, GTWO@efcg.net

Web Site: http:/www.e360LIVE.com
http:/www.gen2media.com

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