Gain(R) and Singer-Songwriter/Actress Mandy Moore Invite Scent Enthusiasts to 'Fall in Love' this Valentine's Day with the Incredible Scent of Gain

Gain(R) and Singer-Songwriter/Actress Mandy Moore Invite Scent Enthusiasts to 'Fall in Love' this Valentine's Day with the Incredible Scent of Gain

Scent Lovers Who Submit Their "First Sniff" Stories Are Entered to Win a Free Mandy Moore Concert in Their Community

CINCINNATI, Feb. 9 /PRNewswire/ -- Do you remember your first time? That is, the first time you fell in love with the scent of Gain. Valentine's Day is near, love is in the air and it's the perfect time to reflect on the moment you fell in love...with Gain. Recording artist, actress and self-proclaimed Gain fanatic, Mandy Moore, is sharing with America the story of when she first fell in love with the scent, and asking scent lovers to share their own Gain "Love at First Sniff" stories. If you haven't experienced it for yourself, then join the movement and open up a bottle of Gain because it only takes one sniff to fall in love with its scent.

(PHOTO: http://www.newscom.com/cgi-bin/prnh/20090209/NY68630 )

"It's exciting for me that there are so many people who love the fresh scent of Gain as much as I do. I will never forget the first time I fell in love with Gain, I was on the road and the moment I smelled it I was instantly transported back to being with my best friend in my home away from home," said Moore.

Scent lovers can embrace the sentiment of the season by sharing their personal stories about the first time they became hooked on Gain's amazing scent. Those who share their "Love at First Sniff" stories are entered to win a free concert with Moore in their hometown.

Moore, who is busy finishing up production on her fifth studio album, entitled Amanda Leigh, for May 2009 release, has kicked off the movement by sharing more details of her "Love at First Sniff" story on the Gain Website at www.ilovegain.com. Scent lovers who share their stories will have exclusive access to a free download of a brand new Mandy Moore song recorded for the "Love at First Sniff" program starting February 13th. They can also view a behind-the-scenes video of Mandy in the recording studio.

"Lots and lots of Gain scent lovers have written us, shared pictures and created videos to profess the feelings they have about the scent of Gain. We decided to thank them by offering a forum to share their scent stories with others," said Lauren Thaman, Procter & Gamble. "We were so excited to discover Mandy Moore is a Gain fanatic, and we think she's an irresistible choice to lead the Gain scent movement!"

The more people who submit their First Sniff stories in any given area, the better the chances to win a concert in that town. Scent lovers can also keep track on the Gain Website of how many people have entered to win a free concert in their community. To learn more about the scent of Gain that has everyone falling in love after one sniff, and the details of the Gain sweepstakes, visit www.ilovegain.com.

About Gain(R)

Gain detergent is currently available at Wal-Mart, Family Dollar, Target, and many other drug, grocery and mass stores. Gain is available in liquid detergent, powdered detergent, fabric softener and dryer sheets. Gain comes in three scent collections: Fresh and Clean, Joyful Expressions and Soothing Sensations. To learn more about Gain, visit www.ilovegain.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

Photo: http://www.newscom.com/cgi-bin/prnh/20090209/NY68630
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN10
PRN Photo Desk, photodesk@prnewswire.com
Source: Gain

CONTACT: Naomi Salad, DeVries Public Relations, +1-646-253-0203,
nsalad@devries-pr.com, or Joanna Kelsey, DeVries Public Relations,
+1-646-253-0205, jkelsey@devries-pr.com, both for Gain

Web Site: http://www.ilovegain.com/

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