Flicketz Launches FanScore - A Groundbreaking New Movie Ranking System

Flicketz Launches FanScore - A Groundbreaking New Movie Ranking System

'FanScore' Utilizes Resources of OTX's Motion Picture Group to Provide Weekly Ranking System of Current Theatrical Releases

LOS ANGELES, Feb. 19 /PRNewswire/ -- Flicketz, a digital platform that brings the movie community together with access and insight, launched one of its premier products today - FanScore, a proprietary movie ranking system. FanScore has joined forces with OTX's Motion Picture Group, the global research and consulting firm's leading consumer motion picture research division, to develop this ranking system. Together, FanScore and OTX combine the influence of critics' reviews and the power of audience word-of-mouth to calculate a single super-charged definitive ranking of the best and most enjoyable movies playing in theaters nationwide. The announcement of FanScore was made by Flicketz's Co-Founders Joel Roodman and Jack Mansour.

Each film's FanScore rating is analyzed through a combination of moviegoer feedback, critics' reviews and key granular elements of that film's box office results. Armed with this potent combo ranking, consumers can use FanScore to help select movies, in addition to discovering films they may not be aware of or have otherwise considered. Additionally, movie marketers can tap the service to garner real and relevant data about their films which can translate to expanded or adjusted marketing efforts, either in the theatrical or subsequent windows of distribution such as home entertainment or VOD. Additionally, OTX will be polling moviegoers as part of their ongoing research efforts incorporating that data into FanScore.

After all scores have been tabulated, results will be published and distributed each Thursday through Flicketz.com. Flicketz will also post on its FanScore Facebook application where moviegoers are encouraged to rate movies and provide feedback to the films they have seen.

"The movie industry as a whole is in need of a centralized ranking system that transcends the excitement and marketing frenzy of opening weekend. With FanScore we look to not only provide a platform for moviegoers to share and access movie ratings, but ultimately extend the life of theatrical runs through a transparent and relevant ranking system," said Roodman.

"Our relationship with OTX makes it possible to offer moviegoers and studios a powerful movie ranking system unlike any other. FanScore is truly an innovation that serves the entire movie community- from consumers to studios to exhibitors," added Mansour.

"We at OTX are excited to be involved with Flicketz. With the overabundance of media noise and clutter being thrown at consumers on a daily basis, FanScore enables the moviegoer to synthesize the information they need at a one stop shopping destination," said Kevin Goetz, President of the Worldwide Motion Picture Group at OTX.

Later this year, Flicketz plans to launch a service offering members who register at the site the ability to purchase 2 movie tickets for the price of 1 to new theatrical releases from participating studios and exhibitors.

About OTX

OTX (www.otxresearch.com) is a global consumer research and consulting firm specializing in innovative, cutting edge research products and analysis for the marketing, entertainment and advertising communities. OTX's range of approaches, products and services leverage technological expertise with extensive traditional marketing and advertising research experience to uncover deeper and more profound consumer insights. This unique suite of state-of-the-art products and services reach and engage today's digitally-driven global consumer more effectively, and yield more relevant and honest data. In just eight years OTX has become the 20th largest research agency in the U.S. (24th largest globally) with offices in London, Los Angeles, New York, Cincinnati, Miami, and Chicago with strategic partners in Japan, Australia, and Mexico.

About Flicketz

Flicketz is a one of a kind digital platform that brings the entire movie community together with access and insight. For consumers, Flicketz directly connects moviegoers with free membership to exclusive incentives and services related to the experience of seeing movies theatrically. Members can utilize FanScore, a proprietary review and ranking product for current theatrically released films and later this year can also access 2-for-1 tickets for major studio and independent film releases. For studios, Flicketz taps a powerful membership base to provide insight into moviegoer behavior, preferences and specific responses to marketing campaigns. By bringing studios, exhibitors and moviegoers together, Flicketz measurably increases overall box office, bolsters exhibitors' concession sales, and encourages higher movie attendance. For more information or to become a member of Flicketz's moviegoing community, go to flicketz.com.

Source: Flicketz

CONTACT: Paul Pflug, +1-323-658-1555, paul@pcommgroup.com, or Melissa
Zukerman, +1-323-658-1555, melissa@pcommgroup.com, both for Flicketz

Web Site: http://www.flicketz.com/

NOTE TO EDITORS: Go to www.Flicketz.com to get a listing of this week's official FanScore Weekly Ranking of all current releases which is updated every Thursday. This week THE WRESTLER ranks #1 with a score of 99 followed by SLUMDOG MILLIONAIRE (#2 with a score of 96), GRAN TORINO (#3 with a score of 88) and CORALINE (#4 with a score of 87).

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