Arab Media Group Selects never.no Interactivity Suite to Support ATN's Participation-TV Venture

Arab Media Group Selects never.no Interactivity Suite to Support ATN's Participation-TV Venture

OSLO, Norway, February 26/PRNewswire/ --

- Visit never.no at CABSAT, Stand Z-13

never.no, creators of the software that powers the world's most popular
interactive video systems, today announced that Arab Media Group (AMG) has
selected never.no's Interactivity Suite to support a participation-TV venture
by AMG's Arab Television Network (ATN), including channels such as MTV
Arabia. Located in Dubai, AMG is the largest media conglomerate in the Middle
East, comprising television, radio, print, online, and advertising companies.

"The United Arab Emirates (UAE) is the fastest-growing and most
competitive media market in the world, and AMG is the largest and most
dynamic media organization in the UAE," said Lars Lauritzsen, CEO of
never.no. "The selection of our Interactivity Suite to be the enabling
technology behind this high-profile project represents further recognition by
the global media industry of the suite's exciting potential. We are committed
to helping AMG redefine the playing field for participation TV in combination
with mobile marketing concepts."

never.no's Interactivity Suite comprises four software applications that
enable audience members both to influence a television broadcast in real time
and to interact with one another. Using it, media owners and advertisers can
track consumers from medium to medium, communicate with them individually,
and tailor content and advertising to suit them. Broadcasters also can use
the Interactivity Suite to integrate user-submitted content into their
programming.

The suite consists of Auto-Dialogue System, which provides design,
configuration, deployment and operation of one-to-one dialog services in
electronic media and is targeted at mobile phones; Interactivity Desk, an
editorial system for managing and moderating viewer input and executing
simple broadcast control functions including preparation and scheduling of
content; Dynamic Content Scheduler, which provides frame-accurate scheduling
and configuration of broadcast time besides automating interactions with
graphics systems, video servers, automation systems, and station clocks; and
Intelligence, a data mining and statistical reporting tool.

The Interactivity Suite interfaces in all directions through
industry-standard protocols and supports any format logic from simple SMS
votes to highly complex and individualized applications with timelines
spanning several years. Currently, it provides the basis for more than 2,000
diverse mobile consumer services, and produces daily live television
broadcasts on some 30 channels around the world.

"We wanted the best, most reliable, and most functional solution for
enabling participation TV, which is why we opted for never.no, the leading
player in the global interactive market," said Khadeeja Al-Marzooqi, general
manager of AMG's Arabian Digital Network. "We are expecting a great response
from our audience and ultimately a higher market share as a result both of
the creative and the technology aspects of our participation-TV project."

More information on this and any other never.no products is available at
http://www.never.no or by phone at +47-22-01-66-20.

About Arab Media Group

Founded in March 2005, Arab Media Group (AMG) is the largest media
organization in the UAE. Its business interests include nine radio stations,
three newspapers, television, online, distribution, printing, events
management and outdoor advertising. Its most recent ventures are the launch
of MTV Arabia through its ATN subsidiary, and the launch of Virgin Radio.

About never.no

never.no connects broadcasters, brands, outdoor media owners and digital
screen networks with online and mobile consumers. never.no's interactive
video platform enables audience participation by modifying the video stream
based on live, user-submitted opinions and content. Able to function with
traditional TV, webTV, IPTV and mobile TV platforms, the never.no product
suite powers interactive TV formats and entire channels and allows viewers to
participate through mobile phones and the Internet. With datacenters in Oslo,
Los Angeles, and Dubai, never.no serves customers including broadcast, telco,
and media companies worldwide. More information about never.no products is
available at http://www.never.no.

All trademarks appearing herein are the property of their respective
owners.

Agency Contact:

Marguerite Clark
Wall Street Communications
Telephone: +33-1-45-25-36-91
E-mail: marguerite@wallstcom.com

never.no:

Lars Lauritzsen
CEO
Telephone: +47-22-01-66-20
E-mail: lars@never.no

Source: never.no

Agency Contact: Marguerite Clark, Wall Street Communications, Telephone: +33-1-45-25-36-91, E-mail: marguerite@wallstcom.com; never.no: Lars Lauritzsen, CEO, Telephone: +47-22-01-66-20, E-mail: lars@never.no

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Profile: intent