American Men Selected Their Favorite Film Heroes From the Past 25 Years

American Men Selected Their Favorite Film Heroes From the Past 25 Years

In Honor of its 25 Year Old Scotch Whisky, Chivas Regal(R) Asks Men to Rank the Top Heroes from Academy Award(R)-nominated Films From the Past 25 Years

LOS ANGELES, Feb. 20 /PRNewswire/ -- As Hollywood prepares for its biggest night, Chivas Regal(R) 25 asked U.S. men from across the country to reflect on their cinematic heroes for the past 25 years. The results of the survey were compiled by Chivas Regal(R) 25 and reveal Russell Crowe's Maximus as the American male's number one Academy Award(R)-nominated hero.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090220/LA73521-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090220/LA73521-b)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090220/LA73521-c)

This recent study shows that 34% of men selected Russell Crowe's character Maximus in the film Gladiator as their favorite Academy Award(R) hero. The survey, conducted by Harris Interactive(R) on behalf of Chivas Regal, polled over 1,100 U.S. adult men.

Second and third place honors go to portrayals of real-life characters. Tom Hanks' depiction of Jim Lovell in Apollo 13 takes the second place spot with 32% of male votes and Julia Roberts' Erin Brockovich was ranked third with 30% of male votes.

"An Academy Award(R) nominated hero sets the standard for screen writing and acting, just as Chivas Regal(R) 25 sets the standard for master blending for all other Scotch Whiskies," said Nikki Burgess, International Marketing Manager, Chivas Brothers Ltd.

About the Survey:

This Academy Award(R) heroes survey was conducted online within the United States by Harris Interactive on behalf of LMG/BNC PR from February 5-9, 2009 among 2,441 adults aged 21 and older, of which 1,112 were male. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Sharna Ettenberg at settenberg@bncpr.com.

About Chivas Regal 25YO:

Chivas Regal(R) is a unique, luxurious 25 Year Old blended Scotch whisky from Chivas Brothers Ltd, which was first launched in the US in 1909. It was the first authentic luxury whisky enjoyed by the elite of American Society. After WWI and prohibition it disappeared and became a collectors' item and following a global launch in New York in 2007, Chivas Regal(R) 25 is once again available worldwide.

About Chivas Brother Ltd

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard - the world's co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky with a portfolio that includes Chivas(R) Regal, Ballantine's, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT(R) Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.

In addition to ABSOLUT(R), Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet(R) Single Malt Scotch Whisky, Chivas Regal(R) Scotch Whisky, Jameson(R) Irish Whiskey, Wild Turkey(R) Bourbon, Seagram's Extra Dry Gin(R), Beefeater(R) Gin, Plymouth(R) Gin, Martell(R) Cognac, Malibu(R) flavored Rum, Kahlua(R) Liqueur, Hiram Walker(R) Liqueurs, Pernod(R) and Ricard(R); such superior wines as Jacob's Creek(R) and Brancott Estate(R); and such exquisite champagnes and sparkling wines as Perrier Jouet(R) Champagne, G.H. Mumm(TM) Champagne and Mumm Napa(R) sparkling wines.

The company is based in Purchase, New York, and has roughly 1,000 employees across the country.

Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

Photo: http://www.newscom.com/cgi-bin/prnh/20090220/LA73521-a
http://www.newscom.com/cgi-bin/prnh/20090220/LA73521-b
http://www.newscom.com/cgi-bin/prnh/20090220/LA73521-c
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN7, 8, 9
PRN Photo Desk, photodesk@prnewswire.com
Source: LMG for Chivas

CONTACT: Beth Andrews, bandrews@bncpr.com, or Sharna Ettenberg,
settenberg@bncpr.com, both of LMG for Chivas, +1-310-854-4800

-------
Profile: intent