Saturday Night Live Spoof Song Wins Voscar Award for Best Viral Campaign

Saturday Night Live Spoof Song Wins Voscar Award for Best Viral Campaign

LONDON, January 22/PRNewswire/ -- A spoof rap song, created by members and writers of the American sketch
show Saturday Night Live, was voted by London Bloggers as the overall
favourite viral video at the first-ever Voscars ceremony (Virgin Mobile
Oscars).

The winning video, featuring Justin Timberlake, Molly Simms and Jamie
Lynn Sigler, can be seen on YouTube.

Created by Virgin Mobile, the Voscars ceremony was held at the Curzon
Cinema in Mayfair. It brought together thirty of the UK's top bloggers,
social media commentators and journalists to vote for their top 30 viral
marketing campaigns.

Please note that the winner and runner-up video are intended for a
mature audience. To view these videos on YouTube, enter the viral name in
the search field.

The top thirty were, in order:

Rank Viral URL

1 In My Pants
2 Diesel's xXx SFW p0rn x
3 Cat Man Do http://uk.youtube.com/watch?v=w0ffwDYo00Q
4 Investing in Wind Energy http://uk.youtube.com/watch?v=cQbl1c63Ofo
5 BBC BinLaden Tape http://uk.youtube.com/watch?v=O66LehVnnIY
6 Barack Roll http://uk.youtube.com/watch?v=65I0HNvTDH4
7 Unexpected Performance http://uk.youtube.com/watch?v=RgZuHlDuulk
8 Where the Hell is Matt? http://uk.youtube.com/watch?v=bNF_P281Uu4
9 TFL's Cyclist Awareness http://uk.youtube.com/watch?v=pTv4yD6BKlA
10 Marmite Breastfeeding Ad http:/.www.youtube.com/watch?v=GoRcU0Ul7tU
11 Thriller on the Tube http://uk.youtube.com/watch?v=X6EDAZ3crdY
12 Berocca Fish http://uk.youtube.com/watch?v=6El9-65P4xA
13 Wassup Obama http://uk.youtube.com/watch?v=-hQMMz6FfD4
14 Hamster on a Piano http://uk.youtube.com/watch?v=tRzTfgds0UI
15 Obama and Ellen http://uk.youtube.com/watch?v=RsWpvkLCvu4
16 Quicksilver Surfing http://uk.youtube.com/watch?v=6xfBNxNds0Q
17 Jeans Jumping http://uk.youtube.com/watch?v=pShf2VuAu_Q
18 Banned Snickers Commercial
featuring Mr. T http://uk.youtube.com/watch?v=hi4DEdUmA6A
19 Manowar http://uk.youtube.com/watch?v=bxRvEDvmAbk
20 Little Gordon http://uk.youtube.com/watch?v=xsnVvXkDnqM
21 The Phone Call http://uk.youtube.com/watch?v=2JyfBFz9X54
22 Sydney Harbour http://uk.youtube.com/watch?v=KF257SzHIVI
23 Shop at Home Camera http://uk.youtube.com/watch?v=Sv5woNs9WRE
24 Sneezing Panda http://uk.youtube.com/watch?v=FzRH3iTQPrk
25 Bike Hero http://uk.youtube.com/watch?v=NlMYWuGUZlM
26 One-take Thriller http://uk.youtube.com/watch?v=i1YFPjPs-gI
27 Allah Made Me Funny http://uk.youtube.com/watch?v=D5ZBbH7vV4E
28 Jim Carrey on Ice http://uk.youtube.com/watch?v=Bqm-A43AnUI&NR
29 Rick Roll http://uk.youtube.com/watch?v=oHg5SJYRHA0
30 Do the Green Thing http://uk.youtube.com/watch?v=G2FueFv5eDo

The Voscars also saw the premiere of the '30 Peas' viral campaign, now
available to view online at http://uk.youtube.com/watch?v=_E21KVL9Ew0. The
video was filmed using stop-motion animation and features thirty peas doing
everything from dancing to climbing mountains. The theme, 'it's amazing what
30 peas can do', is based on Virgin Mobile's new data tariff that provides
customers with unlimited web access for a fixed cost of only 30p per day.
More information is available at http://www.virginmobilepeople.com/30p/.

Simon Dornan, head of PR at Virgin Mobile, comments: "Online marketing
campaigns aren't just an afterthought any more; they have become as important
as any TV advert or price promotion. We created the Voscars panel to showcase
their success and allow the online community to vote for the best.

"Our congratulations go to everyone involved in the winning video and to
all those in the top 30. They were all incredibly creative examples of online
marketing and I know it wasn't easy for the group to pick a winner."

Editor's notes:

About Virgin Mobile

Launched in 1999, Virgin Mobile is the UK's largest mobile virtual
network operator and uses T-Mobile's network. With 4.4 million customers,
Virgin Mobile is part of Virgin Media and the group is the first to be able
to offer 'quadruple play' to customers: mobile and fixed line telephony,
broadband internet and television. In the UK, Virgin Mobile phones are
available direct on +44(0)845-6000-600, on the web at
http;//www.virginmobile.co.uk or on the high street at approximately 5,000
outlets including Virgin Mobile Stores, zavvi, The Carphone Warehouse,
Phones 4 U, Currys, Currys.digital, Comet, Tesco, Asda, John Lewis, Argos,
Woolworths, web retailers Dial-a-phone plus hundreds of independent mobile
phone dealers, and available via Littlewoods Shop Direct Home Shopping,
Grattan and Empire home shopping channels.

Virgin Mobile employs approximately 1,700 staff at three sites,
Trowbridge, London and Daventry, and has an outsourced customer service
centre operated by approximately 200 staff in Middlesbrough.

Virgin Mobile was voted 22nd in the Best Workplaces in the UK Financial
Times survey for 2006, and is once again in the top 50 in 2007. Virgin Mobile
was honoured at Management Today's Most Admired Companies Awards 2006, being
voted the best company for the Ability to Attract, Develop and Retain Top
Talent.

About onlinefire

onlinefire is a creative online PR agency, launched in 2007 by
Graham Lee and James Fitzgerald.

Combining traditional public relations experience with digital
expertise, onlinefire creates ideas that inspire people to talk about brands
online.

onlinefire devises and executes creative online PR campaigns across the
media, FMCG, travel, consumer and broadcast sectors for some of the biggest
names around. Clients include Becks, Virgin Media, BBC Radio 5 Live, Becks
Vier, Virgin Mobile and allrecipes.com.

http://www.onlinefire.co.uk

For more information, please contact:
Melanie Seasons at +44-207-927-7538 or melanie.seasons@onlinefire.co.uk

Source: Virgin Mobile

For more information, please contact: Melanie Seasons at +44-207-927-7538 or melanie.seasons@onlinefire.co.uk

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