Radio Groups Tap MWW Group as PR Agency of Record for 'Radio Heard Here' Campaign

Radio Groups Tap MWW Group as PR Agency of Record for 'Radio Heard Here' Campaign

Nationwide Effort to Reinforce Value of Radio to Consumers and Advertisers

EAST RUTHERFORD, N.J., Jan. 13 /PRNewswire/ -- The two top organizations representing the radio industry have hired MWW Group (www.mww.com), one of the nation's top ten public relations firms, as its Agency of Record to represent Radio Heard Here, the national marketing campaign that debuted in April 2008. The account will be managed by a dedicated team of professionals in MWW Group's East Rutherford, New York City, and Washington, DC offices.

The Radio Heard Here effort was established by the National Association of Broadcasters (NAB) in partnership with the Radio Advertising Bureau (RAB) to communicate the value of the radio. The HD Digital Radio Alliance is also a strategic partner in this effort. With radio reaching more listeners than ever before, MWW Group is charged with engaging consumers, advertisers, agencies and radio insiders through a variety of dynamic media relations programs. These efforts will demonstrate the essential value radio continues to represent by virtue of its scale, content diversity, technology advancements and targeting capabilities.

NAB President and CEO David Rehr said, "MWW Group will be a great partner in this effort as we excite and engage radio fans everywhere, igniting their passion for this great medium and sharing with them fantastic new applications and technology advancements that are increasing radio's value and relevance."

According to Jeff Haley, president of RAB, "MWW Group's affinity for radio as well as their marketing expertise through creative programs, media relations, and digital outreach uniquely positions them to help us create energy for, and excitement about, the medium of radio. Radio is more powerful than ever and MWW Group will ensure marketers and consumers are tuned in to that."

MWW will emphasize the ready accessibility of radio on a variety of platforms including, online, on devices such as smartphones and MP3 players, and on HD radio, which offers more choice and better quality sound, free to listeners.

According to Michael W. Kempner, CEO, MWW Group, "As an agency, we have long been committed to the effectiveness of radio as a marketing vehicle, and this assignment gives us the opportunity to share that enthusiasm with the media and the industry itself. We couldn't be more excited to represent the radio business as it moves aggressively into the future."

About Radio Heard Here

Radio Heard Here is a coalition of the National Association of Broadcasters, the Radio Advertising Bureau and the HD Digital Radio Alliance, representing radio stations across America. The campaign is a far-reaching, multiyear initiative designed to reignite the public's passion for radio. Despite the arrival of new communications and entertainment devices within the past 20 years, radio has maintained its integral and near-ubiquitous presence in American life and embraced new technologies. For more information, log on to www.radioheardhere.com.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE:IPG).

Source: MWW Group

CONTACT: Christopher Beattie, MWW Group, +1-212-827-3745,
cbeattie@mww.com

Web Site: http://www.mww.com/
http://www.radioheardhere.com/

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