News Advisory: Audi to Announce Distribution Deal for Award-Winning 'Truth in 24' Documentary During Detroit Auto Show Screening

News Advisory: Audi to Announce Distribution Deal for Award-Winning 'Truth in 24' Documentary During Detroit Auto Show Screening

DETROIT, Jan. 11 /PRNewswire/ -- Audi of America will reveal the nationwide distribution deal it has reached to bring the award-winning documentary 'Truth in 24' to the U.S. audience.

Audi of America Chief Marketing Officer Scott Keogh will make the announcement Monday night during a media screening held in conjunction with the North American International Auto Show in Detroit. The screening is taking place at the Music Hall Center for the Performing Arts, 350 Madison Ave., Detroit, MI 48226. Doors will open at 7:30 pm for media who have a valid auto show credential, or a current business card.

"Not a week has gone by without questions flooding in about our plans to release this exceptional documentary," Keogh said. "We're excited to be able to provide an answer, at last, to fans of Le Mans racing, motorsports in general, great documentary filmmaking and, of course, Audi."

'Truth in 24' began with a simple premise: To show the drama, technology and teamwork that come together each year to produce the world's most grueling and historic auto race, the 24 Hours of Le Mans in France. Audi believed the thrills of Le Mans racing told a compelling story on their own merits and turned the project over to the Emmy-winning film makers at NFL Films. Audi insisted on giving directors free rein to make the film without favor to Audi. In fact, Audi's primary involvement was to ensure the NFL film crews gained unprecedented access that would make all of the activities surrounding the race come alive. Narrating the documentary, which NFL Films co-produced with Intersport of Chicago, is action movie star Jason Statham. The film is 96 minutes, has not yet been rated.

'Truth in 24' debuted at the Chicago Film Festival and Hollywood's AFI Fest to positive media reviews. It has already claimed its own trophy, winning the top documentary award at the Fort Lauderdale International Festival in November.

About Audi of America

Audi of America Inc. and its 270 dealers offer a full line of German- engineered luxury vehicles. The Audi line up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful brands globally. Last year AUDI AG recorded its 12th consecutive record year for sales and profit growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

Source: Audi of America

CONTACT: Brad Stertz, +1-703-344-1320, brad.stertz@audi.com, for Audi of
America

Web site: http://www.audiusa.com/

Company News On-Call: http://www.prnewswire.com/comp/111330.html

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