MultiVu Video Feed: Anheuser-Busch Super Bowl XLIII Ad Preview

MultiVu Video Feed: Anheuser-Busch Super Bowl XLIII Ad Preview

NEW YORK, Jan. 26 /PRNewswire/ --
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NEWS: On Feb 1, 50 Million Americans Will Tune in for Super Bowl XLIII and the Most Entertaining Ads of the Year

FORMAT: B-roll and Soundbites

STORY SUMMARY:

On Feb. 1, nearly 50 million American adult beer drinkers will tune in for the broadcast of Super Bowl XLIII -- and the most exciting and entertaining ads of the year. In its 21st consecutive year as the game's exclusive alcohol category advertiser, Anheuser-Busch once again debuts ads for Budweiser and Bud Light, kicking off the company's creative rotation for the year.

The beer company is the winner of 10 consecutive USA Today "Ad Meter" polls, wherein consumers rate their favorite spots as they appear during the game. Last year, Anheuser-Busch and the Budweiser Clydesdales captured the top spot with "Team," while sibling Bud Light placed two ads in the top ten.

In addition to the spots Anheuser-Busch will air in this year's broadcast, adult consumers will have the opportunity to view a secret, Internet-only spot online by signing up for a special code on BudBowl.com. The secret spot became available for viewing on Thursday, Jan. 22.

SOUNDBITES:
-- Bob Lachky, Chief Creative Officer, Anheuser-Busch Cos., Inc.

B-ROLL INCLUDES:
-- A selection of snippets from this year's roster of ads (a final lineup
is not determined until the day before the game):
-- "Swedish" - Against his better judgment, Conan O'Brien agrees to
do a Bud Light commercial that will only air in Sweden. (:30; DDB
Worldwide, Chicago)
-- "Meeting" - An office brainstorm goes awry when one employee
suggests an unpopular idea. (:30; DDB Worldwide, Chicago)
-- "Clydesdales/Generations" - A modern day Clydesdale reflects on
his ancestry. (:60; Waylon Advertising, St. Louis).
-- "Clydesdales/Circus" - The circus leaves town but true love knows
no boundaries. (:60; DDB Worldwide, Chicago)
-- "Clydesdales/Stick" - A Clydesdale raises the ante on his
Dalmatian friend. (:30; DDB Worldwide, Chicago)
This footage may be used in hard news programming only.

VIDEO PROVIDED BY: Anheuser Busch

Source: Anheuser-Busch

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