Bravado Partners With Nickelback

Bravado Partners With Nickelback

World's Leading Entertainment Merchandising Company Re-Signs World's Leading Rockers

NEW YORK, Jan. 14 /PRNewswire/ -- Bravado, the world's leading global music merchandising company, has entered into an agreement to continue to manufacture and distribute merchandise for the multi-platinum selling, chart-topping, Grammy-nominated rock band Nickelback. The announcement was made today by Tom Bennett, Chief Executive Officer of Bravado and Nickelback.

Nickelback; Chad Kroeger, Mike Kroeger, Ryan Peake and Daniel Adair, has sold over 25 Million records worldwide and is firmly established as one of the most successful tour merchandising acts in the world today. Native to Alberta, Canada, the group is credited with pioneering the post-grunge sound of the new century. With the release of its third studio album, 2001's Silver Side Up, Nickelback exploded into the mainstream with the massive hit single "How You Remind Me," earning the band four Grammy nominations and four Juno Awards. The band continued their success with the arrival of The Long Road in 2003, which sold over 5 million copies worldwide while their fifth album, the blockbuster All The Right Reasons, proved the most successful yet, remaining in the Billboard Top 30 for over two years and selling over 7 million copies in the US alone.

With the release earlier this month of their sixth studio album, Dark Horse, Nickelback embarks on its 2009 World Tour commencing in Nashville on February 25th, taking the band to Australia, Japan, Europe, and all throughout North America.

"Nickelback is one of the most successful rock bands to emerge in the last decade," stated Tom Bennett, CEO of Bravado, "and they are exactly the kind of artists we enjoy working with at Bravado. They are hands-on with us in helping to create merchandise which reflects their style and sound, and appeals to their incredibly broad fan base."

"Nickelback is an important part of our roster and I am very pleased to have represented their merchandising rights these past 8 years," stated Felix Sebacious, Senior VP of A&R.

About Bravado

Bravado, the only global, 360 degrees full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, San Francisco and Stockholm, and partner companies in Berlin, Paris, Japan, Australia and South America. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. Bravado artists include Kanye West, Gwen Stefani, Beyonce, Elton John, Guns 'N Roses, Metallica, Led Zeppelin, The Who, Iron Maiden, Alicia Keys, Nine Inch Nails and The Killers, among many others.

Source: Universal Music Group

CONTACT: Peter Lofrumento, or Maria Ho-Burge, maria.ho-burge@umusic.com,
both of Universal Music Group, +1-212-331-2569

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