BET Turns the Tables on Unsuspecting Fans With New Celebrity Prank Show 'PLAYED BY FAME' Premiering Friday, January 30 at 10:00 p.m.*

BET Turns the Tables on Unsuspecting Fans With New Celebrity Prank Show 'PLAYED BY FAME' Premiering Friday, January 30 at 10:00 p.m.*

Comedian/Actor Kevin Hart, Platinum Selling Rapper Ludacris, R&B Songstress Monica, Singer/Songwriter Mario and Others Featured

LOS ANGELES, Jan. 12 /PRNewswire/ -- Turning dreams into nightmares, brand new series PLAYED BY FAME premieres Friday, January 30 at 10:00 p.m.* on BET. In this fresh new series, patience is tested and boundaries are broken as celeb-fanatics partake in what appears to be the best opportunity of their lives -- spending the day with their favorite celebrity. But reality quickly sets in as a series of pranks turns what started off as a dream day into the worst time of their lives!

(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO )

Hosted by comedian/actor Al Shearer, whose credits include BET's Hits From the Streets and Teen Summit and Universal Studio's motion picture Honey, PLAYED BY FAME features a hot lineup of celebrity pranksters including comedian/actor Kevin Hart, platinum selling rapper Ludacris, R&B songstress Monica and singer/songwriter Mario. Also featured are celebrities Jazzy Pha, Lamman Rucker, Toccara, Melyssa Ford, Brandon T Jackson, Fatima, Wendy Raquel Robinson, Raheem DeVaughn, Jackie Long, Tia Mowry, Young Buck, Bobby Brown, Marques Houston, E-40, Terry Crews, Keshia Knight-Pulliam, Melinda Williams, Stevie Williams, Charlie Murphy, Wood Harris, Matt Kemp, Mr. Bentley, Eva Marcille, Bobby Valentino, Kel Mitchell and Tichina Arnold.

PLAYED BY FAME is executive produced by DuBose Entertainment and BET Networks.

Viewers can visit www.bet.com/OnTV/BETShows for more information about PLAYED BY FAME, including biographies, upcoming episodes and exclusive interviews.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

Photo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: BET Networks

CONTACT: Crystal Thomas, +1-310-481-3779, crystal.thomas@bet.net, or
Danielle Spigner, +1-212-205-3028, danielle.spigner@bet.net, both of BET
Networks

Web site: http://www.bet.com/
http://www.bet.com/OnTV/BETShows

-------
Profile: intent