XA Interactive Announces Broadcast Music, Inc.(R) BMI Partnership With Private Concert Event Live From New York on December 16

XA Interactive Announces Broadcast Music, Inc.(R) BMI Partnership With Private Concert Event Live From New York on December 16

Groundbreaking BoomBox(R) Broadcasting Platform to Enable Global Event for BMI

CHICAGO, Dec. 12 /PRNewswire/ -- XA, Inc., (XA) a major national event marketing firm that serves many Fortune 500 companies, reports its wholly owned subsidiary, The Experiential Agency, Inc., has been selected by Broadcast Music, Inc.(R) (BMI) as the event and interactive agency of record to produce a concert at The Xchange venue in New York. XA will broadcast the event live using its BoomBox(R) licensed technology.

The private event will take place on Tuesday, December 16, 2008, at The Xchange on 640 West 28th Street Floor 9 in New York City with performances by BMI talent Ron Browz ("Pop Champagne"), Kal and R&B wranglers 718.

Harlem-bred producer Ron Browz is known for creating hits for NAS ("Ether"), Ludacris ("Blow It Out") and Snoop Dogg ("Oh No"), but now he's stepping away from the soundboard to transition to an artist. His innovative sound has spawned the eminent single "Pop Champagne," introducing the world to his lyrical assertiveness over a pristine drum pattern, sparking a renewed interest in New York rappers.

Kal brings a unique style to R&B music -- fusing traditional African rhythms, hip-hop beats and R&B soul. His credits include producing tracks for the feature film The King's Ransom soundtrack and for recording artist Mya. He has also recorded with artists such as Biz Markie, Elephant Man, Will Smith, K Smith, Young Leek and many more.

From 718's powerful vocal delivery to their commanding stage presence, everything about this R&B quartet is genuinely appealing. Hailing from three corners of NYC, 718 has recorded songs with some of the music industry's top record producers and songwriters including The Lab Ratz, Tha Corna Boyz, Daron Jones and Kwame.

BoomBox(R), a broadcasting platform provided by XA Interactive through a technology partnership with Modavox will provide BMI with exclusive targeting capability, event based pay-per-view box office, global distribution and a host of industry leading Internet broadcasting capabilities that are being developed and deployed by BMI. For more information about the event visit http://www.modavox.com/news/xa_bmi.asp.

Joe Wagner, CEO of XA, states, "Our team is focused on providing leading technology solutions for our clients. We are pleased to be working with BMI to showcase their artists in a live and BoomBox interactive format."

About Broadcast Music, Inc. (R)

Broadcast Music, Inc.(R) (BMI) is an American performing right organization that represents more than 375,000 songwriters, composers and music publishers in all genres of music and more than 6.5 million works. BMI's latest financial results, more than $901 million for its 2008 fiscal year, are the highest performing right collections for any copyright organization in the world. BMI has represented the most popular and beloved music from around the world for over 65 years. The U.S. corporation collects license fees from businesses that use music, which it then distributes as royalties to the musical creators and copyright owners it represents.

About Modavox

Modavox, Inc., the customized communications company, is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective, and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet radio broadcasting, e-learning and rich media advertising. For more information, please visit http://www.modavox.com/.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2006, Special Events Magazine ranked XA as one of the 'Top 30 Powerhouse Event Companies in the World.'

For more information, please contact:
Amanda Puck
XA
312-239-2370
amanda@expagency.com

Source: XA, Inc.

CONTACT: Amanda Puck of XA, Inc., +1-312-239-2370, amanda@expagency.com

Web site: http://www.expagency.com/
http://www.modavox.com/

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