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International Entertainment News

Monday, December 08, 2008

Photos: i/denti/tee - Music Tees for Music Lovers

Photos: i/denti/tee - Music Tees for Music Lovers

NEW YORK, Dec. 8 /PRNewswire/ -- Introducing i/denti/tee, music tees for music lovers, a new platform for self-expression that gives everyone their own voice to express their passions. Partnering with EDUN LIVE (founded by Ali Hewson and Bono), i/denti/tee is an exclusive line of music tees printed with what many believe to be central to music's soul -- the lyrics. Each music tee is printed with one of the most anthemic lyrics ever written, made more personal because they all begin with "i". And to make it more exciting, i/denti/tee has teamed up with iTunes(R) to offer 10 free songs with each tee.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/identitees/36332/

EDUN LIVE supplies the tees. Each one is 'grow to sew' African -- from the cotton they source, through the spinning and knitting stages, all the way to the final logo print on the inside of every music tee -- the benefit of each goes back to the people working on the product in sub-Saharan Africa.

Adding even more to the musical mix, with each purchase of an i/denti/tees music tee, music lovers will also receive a download code for 10 iTunes tracks of his or her choice.

The i/denti/tee launch collection started with a curated sampling of some of their favorite lyrics, but will create the next wave of music tees as more and more music lovers express and share their passion with them. What's your favorite "i" lyric? Share at identitee.com and influence the next wave of music tees for music lovers.

"i" lyric selection for the launch collection:

i still haven't found what I'm looking for (U2)
i used to rule the world (Coldplay)
i'm a hustler baby (Jay Z)
i'm wanted dead or alive (Bon Jovi)
i will survive (Gloria Gaynor)
i wanna dance with somebody (Whitney Houston)
i go back (Kenny Chesney)
i love rock-n-roll (Joan Jett)
i'm the only one (Melissa Etheridge)


The tees are packaged in classic album vinyl sleeves and come with a 10 song digital download iTunes card. Retail price is $35, and will be available at identitee.com and select Hard Rock locations. (A portion of the proceeds goes to the songwriters and music publishers.)

Video: http://www.prnewswire.com/mnr/identitees/36332
Source: Identitee, LLC

CONTACT: Laura Katzenberg of BOLD PR, +1-646-520-4664,
laura@boldpublicrelations.com

Web site: http://www.identitee.com/


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