'NFL PLAYERS Helmets Off: Madden NFL 09' to Air Throughout the Month of December on FSN

'NFL PLAYERS Helmets Off: Madden NFL 09' to Air Throughout the Month of December on FSN

WASHINGTON, Dec. 4 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, presents "NFL PLAYERS Helmets Off: Madden NFL 09," the third of five monthly television specials created and produced by NFL PLAYERS. Sponsored by EA SPORTS(TM), a label of Electronic Arts Inc. (NASDAQ:ERTS) and Reebok, this month's installment features host Summer Sanders as she gives fans a behind-the-scenes look at the unveiling of America's most popular sports video game, "Madden NFL 09."

In "NFL PLAYERS Helmets Off: Madden NFL 09," cameras juke, spin, and stiff-arm their way through the most anticipated celebration of the gaming season, the release of "Madden NFL 09" at the official release party -- Maddenpalooza at the Rose Bowl in Pasadena, Calif. The star-studded event features Hall of Fame players and footage from the second-annual "Rookie Madden Bowl." NFL players such as wide receiver Braylon Edwards (Cleveland) discuss Madden NFL 09's significance, and one lucky fan takes home the very first copy of the year's hottest game.

Watch as rookies such as quarterback Matt Ryan (Atlanta) and defensive tackle Glenn Dorsey (Kansas City) see themselves on the virtual turf for the first time. Plus, former Atlanta Falcon Pro Bowler Jamal Anderson and three-time Super Bowl champion Roger Craig weigh in on what makes Madden 09 the best installment yet of the most successful video game sports franchise of all time.

About NFL PLAYERS:

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official Web site is part of the part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com/. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com/.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries.

Source: NFL PLAYERS

CONTACT: Lara Potter, +1-202-572-7460, Lara.Potter@nflplayers.com, or
Jilane Rodgers, +1-202-572-7504, Jilane.Rodgers@nflplayers.com, both of NFL
PLAYERS

Web site: http://www.nflplayers.com/
http://www.ea.com/
http://info.ea.com/

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