DirectView Technology Group's Wholly Owned Subsidiary to Compete Against Major Global Brand in the Vehicle Recovery Market

DirectView Technology Group's Wholly Owned Subsidiary to Compete Against Major Global Brand in the Vehicle Recovery Market

Company Launches Product Comparison Campaign to Compete with LoJack

BOCA RATON, Fla., Dec. 11 /PRNewswire-FirstCall/ -- DirectView Technology Group, Inc. (Pink Sheets: DVWG) a Company focused on ownership and management of leading technology companies, is pleased to announce that the Company's wholly owned subsidiary, Homeland Integrated Security Systems, has launched a campaign to compete with global leader LoJack Corp., which is traded on the Nasdaq Stock Exchange under the symbol "LOJN", in the stolen vehicle recovery market. The Company has unveiled new product comparison models to LoJack for its CT-150 and CT-450 vehicle recovery units. Homeland Integrated Security Systems will post the comparisons on its website www.hissusa.com as part of its new marketing and sales campaign in order to gain market share. The company will also be making a public release with the head to head comparisons in the near future.

The CT-150 and CT-410 can help recover stolen vehicles using a combination of GPS and cellular platforms to track the vehicle's location worldwide. The Cyber Tracker units can also alert the owner if the vehicle is moving and trigger a variety of alarms including disabling the vehicle when violating an off-limits zone. Compared to LoJack, the Cyber Tracker units are easier to install, maintain can be used worldwide and are more affordable. LoJack can only be used in jurisdictions where police forces have installed LoJack tracking technology. Cyber Trackers can be tracked from any device that has internet access including Blackberry devices and PDA's with internet access.

LoJack created the stolen vehicle recovery category more than 20 years ago and has since earned a 90 percent recovery success rate. Globally, more than 250,000 LoJack-equipped stolen vehicles worth over $5 billion have been recovered using LoJack technology. According to the most recent FBI Uniform Crime Report, 1.1 million motor vehicles were reported stolen, resulting in $7.4 billion in lost assets.

Roger Ralston, CEO of DirectView Technology Group, Inc. stated, "We are confident that the Cyber Tracker is very competitive to any product on the market. We are now offering a fresh, updated approach to vehicle recovery and asset management. Our technology allows for individuals, police and other agencies to easily locate vehicles and assets by simply using a cell phone, PC, Blackberry or any internet connected device. We believe that our products will allow end users to enter the 21st century of vehicle and asset tracking capability. We are committed to improving shareholder value and opportunity and we feel this is a great stride in doing just that."

DirectView Technology Group will be hosting a nationwide teleconference December 18, 2008. There is expected to be a high demand for the call-in lines for this Nationwide Teleconference and space will be limited. Please call 1-866-THE-APPL(E) or go to www.DirectViewTechnologies.com today to reserve your place and receive the information that will enable you to participate in the conference.

About DirectView Technology Group, Inc.:

DirectView Technology Group, Inc. is a company whose focus is on ownership and management of leading and emerging technology companies. There are currently two companies in its portfolio.

DirectView Video Technologies, Inc., a wholly-owned subsidiary of DirectView Technology Group, Inc., is a full-service provider of video, audio, multipoint videoconferencing, document conferencing, data and IP videoconferencing services to businesses and organizations in the United States. The Company distributes award-winning videoconference products and peripherals to organizations such as professional service firms, investment banks, high tech companies, law firms, state and local government agencies, investor relations firms, and other domestic and multinational companies.

Homeland Integrated Security Systems is a technology-based company that with various technologies, which include GPS vehicle and asset tracking and management. The Cyber Tracker technology product line has applications for data and tracking functions across a variety of industries, utilizing CDMA, IDEN, and GSM technologies. In addition, the use of satellite technology in conjunction with the Cyber Tracker is under development.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact:
DirectView Technology Group, Inc.
888-704-8700
www.DirectViewTechnologies.com
or Call
Investor Relations
+ 1-866-THE-APPL(E)

Source: DirectView Technology Group, Inc.

CONTACT: DirectView Technology Group, Inc., +1-888-704-8700, or Investor
Relations, +1-866-THE-APPL(E)

Web site: http://www.directviewinc.com/
http://www.directviewtechnologies.com/
http://www.hissusa.com/

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