Success for Ticketmaster's Paperless Ticket(TM) at The O2
Success for Ticketmaster's Paperless Ticket(TM) at The O2
LONDON, September 18/PRNewswire-FirstCall/ --
- Metallica Plays to a Record Crowd of 18,000
Ticketmaster (NASDAQ:TKTM), the world's leading live entertainment
ticketing and marketing company, is pleased to announce for the first time
ever in a concert setting in the United Kingdom, an entire arena was scanned
in with our new, fan-friendly Paperless Ticket(TM) technology. More than 7000
tickets were scanned or swiped in the first 45 minutes with more than 18,000
fans admitted in total in just over 2 hours.
Metallica's Death Magnetic release party went on sale to Fan Club and
Mission Metallica members. Customers using a credit card/Visa debit card who
purchased their tickets were required to arrive at the venue with their
credit card and photo identification. Their card was then swiped, they were
given a receipt, and then granted entry to the event.
The concert was also the biggest gig ever played at The O2, the world's
most popular music arena.
Chris Edmonds, Managing Director of Ticketmaster UK, said: "We are
delighted to announce that the launch of Ticketmaster's innovative Paperless
Ticket(TM) at the Metallica album launch went extremely well. Fans using the
Paperless Ticket were able to gain access to the event smoothly. The entire
process was quick, secure and simple. This was the first time in Europe this
ticketing technology has been used and both Ticketmaster and O2 staff worked
extremely hard to ensure fans experienced trouble free access. With more than
17,000 people using the Paperless Ticket we were able demonstrate the success
and viability of this technology at large scale events, and our continued
commitment to offering the latest innovative ticketing technology to both our
clients and fans."
Mark Donnelly, Managing Director of The O2, said: "Ticketmaster's
Paperless Ticket(TM) proved hugely successful at the Metallica gig on Monday
night. Ticketmaster worked closely with The O2 to ensure the ticketing of the
event went as smoothly as possible and we were delighted with the results."
About Ticketmaster UK
As the world's leading live entertainment ticketing and
marketing company, Ticketmaster connects the world to live entertainment.
Ticketmaster operates in 20 global markets, providing ticket sales, ticket
resale services, marketing and distribution through
http://www.Ticketmaster.com, one of the largest e-commerce sites on the
Internet; approximately 6,700 retail outlets; and 21 worldwide call centres.
Established in 1976, Ticketmaster serves more than 10,000 clients worldwide
across multiple event categories, providing exclusive ticketing services for
leading arenas, stadiums, professional sports franchises and leagues, college
sports teams, performing arts venues, museums, and theatres. In 2007, the
company sold more than 141 million tickets valued at over US$8.3 billion on
behalf of its clients. Ticketmaster is headquartered in West Hollywood,
California and is traded on the NASDAQ stock exchange (NASDAQ: TKTM).
Source: Ticketmaster UK Ltd
For more information contact: Jon Wiffen, Ticketmaster UK, Phone: +44(0)207-344-4000
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