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Tuesday, September 23, 2008

SAFE Launches Television, Print, Online Ads in Support of 9/24 Report Release

SAFE Launches Television, Print, Online Ads in Support of 9/24 Report Release

WASHINGTON, Sept. 23 /PRNewswire-USNewswire/ -- Securing America's Future Energy (SAFE) today announced the launch of a television, print, and online advertising campaign emphasizing the necessity for comprehensive solutions to the tremendous economic and national security vulnerabilities posed by oil dependence. The ads will run in support of the Wednesday release of a new, comprehensive plan to combat our nation's dependence on oil.

"Tomorrow, the business and military leaders of SAFE's Energy Security Leadership Council will lay out their comprehensive, detailed plan to end our destructive dependence on oil," SAFE President and CEO Robbie Diamond said. "It is important that policymakers and thought leaders understand the dangers that we face, and the necessity for a bold solution to take us off of our current dangerous path. We can change our future, through electrification of the transportation system, vehicle fuel economy standards, expanded domestic production of oil and natural gas, and greater support for R&D. We have a choice. The solution is there: now it is time to act."

The television ads will run on broadcast and cable stations in Washington, D.C. The print and online ads will appear in Washington and Capitol Hill publications.

On Wednesday, September 24, at the Newseum in Washington, SAFE's Energy Security Leadership Council -- a group of business leaders and retired senior military officers who are committed to improving America's energy security -- will unveil A National Strategy for Energy Security, a comprehensive plan that offers the public and policymakers specific solutions to the very real threats posed by our nation's dependence on oil. The National Strategy lays out a pathway toward a long-term goal of an electrified transportation system that is no longer dependent on oil, along with the interim policies needed to reach that goal while keeping our economy and our nation strong and secure.

Scripts for the two television ads are below. The ads can be viewed at http://www.secureenergy.org/.

Warned (30 seconds):

For almost three decades, America has been warned: Oil dependence threatens our economy and our security.

Twenty-one business and national security leaders have proposed a bold plan to improve U.S. energy security.

The approach: fuel economy standards; electrification of the transportation sector; increased domestic production; and enhanced government R&D.

Oil dependence is the problem. Now, there's an answer.

A project of Securing America's Future Energy.

Choices (30 seconds):
America must choose between two energy security futures:

In one future, our nation improves energy security through fuel economy standards; electrification of the transportation sector; expanded domestic production; and enhanced government R&D.

In the other, America continues business as usual and risks a crippling oil crisis.

Choose wisely.

Oil dependence is the problem. Now there's an answer.


Securing America's Future Energy (SAFE) is an action-oriented, nonpartisan organization that aims to reduce America's dependence on oil and improve U.S. energy security to bolster national security and strengthen the economy.


Source: Securing America's Future Energy

CONTACT: Jonathan Grella of Securing America's Future Energy,
+1-202-461-2369

Web Site: http://www.secureenergy.org/


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