China Yida Enters into Strategic Partnerships with Major Fujian Newspaper Group to Form a Television-Newspaper Alliance

China Yida Enters into Strategic Partnerships with Major Fujian Newspaper Group to Form a Television-Newspaper Alliance

FUZHOU, China, Sept. 25 /Xinhua-PRNewswire-FirstCall/ -- China Yida Holding Company, Ltd. (OTC Bulletin Board: CYID; "China Yida" or "the Company"), a leading comprehensive tourism and media management company, today announced that its television subsidiary, FETV, has formed a "Television- Newspaper" alliance with three major independent newspapers in Fujian Province, China: Southeast Express, Strait Capital and Fuzhou Evening. Through this alliance, FETV and the newspapers will be able to advertise programming and content through each other's medium without additional expenses, develop content production cooperation, launch joint promotional events and share advertising resources.

Dr. Chen Minhua, Chairman of China Yida, said, "This alliance, along with initiatives such as the agreement with Fuzhou Fengzhong Media that launched last month, will allow China Yida to further expand its relationships with current and potential advertisers. Through this agreement, FETV's programs and events also can be advertised via the selected print media, which will also help to build programs' ratings. As a result, FETV can attract additional advertisers from its print media customers, which significantly expands its target customer base. We believe that this unique opportunity will significantly enhance FETV's influence in the market. As a result, the improved ratings and increase in customers will notably contribute to FETV's advertising revenue stream."

Southeast Express and Strait Capital are distributed in Fujian Province and the Fuzhou Evening newspaper is published in Fuzhou, the capital city of Fujian. The combined daily print volume of these three newspapers is approximately 2.7 million copies, which reach more than 6 million readers daily. Currently, more than 100 companies placed advertisements in the Southeast Express, Strait Capital and Fuzhou Evening newspapers daily during the first half of 2008, of which only about 1/6 advertise on FETV. The "TV- Newspaper" alliance will enhance the convenience and cost-effectiveness of multi-platform advertising campaigns, incentivizing advertisers to invest and build awareness of their FETV programs and print media advertisements, and aim for higher audience ratings, which will allow FETV to potentially attract more customers.

About China Yida

China Yida Holding Co. is a leading management company focused in China's emerging and fast-growing tourism and media markets. Headquartered in the city of Fuzhou, in China's Fujian province, China Yida offers operations management services, including management consultation, and specializes in the investment and development of natural, cultural and historic scenic sites (primarily the Great Golden Lake's five scenic attractions: Golden Lake, Shangqing River, Zhuangyuan Rock, Luohan Mountain and Taining Old Town.) The Company's media business also provides operations management services, including channel, column and advertisement management for television station (presently the Fujian Education Television station (FETV), a top-rated education television station at the provincial level whose advertisement management rights are wholly-owned by the Company).

Forward-Looking Statement

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate, "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements, involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of China Yida Holding Co., Inc. (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to: (i) the Company's ability to obtain sufficient capital or a strategic business arrangement; (ii) the Company's ability to build and maintain the management and human resources and infrastructure necessary to support the anticipated growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov under "Search for Company Filings".

For more information, please contact:

China Yida Contact:
Ms. Chen Xiao Xing
Vice President
Phone: +86-591-2830-8999
Email: chenxx@yidacn.net

Investor Relations Contacts:
Devin Jin
Taylor Rafferty, Shanghai
Phone: +86-21-6289-5658
Email: ChinaYida@taylor-rafferty.com

Delia Cannan
Taylor Rafferty, New York
Phone: +1-212-889-4350
Email: ChinaYida@taylor-rafferty.com

Source: China Yida Holding Company, Ltd.

CONTACT: China Yida Contact: Ms. Chen Xiao Xing, Vice President, +86-591-
2830-8999, or chenxx@yidacn.net; Investor Relations Contacts: Devin Jin,
Taylor Rafferty, Shanghai, +86-21-6289-5658, or ChinaYida@taylor-rafferty.com;
or Delia Cannan, Taylor Rafferty, New York, +1-212-889-4350, or
ChinaYida@taylor-rafferty.com

-------
Profile: intent