VH1 Launches Scandalist.com - A New Pop Culture and Celebrity Blog - Online and on Mobile

VH1 Launches Scandalist.com - A New Pop Culture and Celebrity Blog - Online and on Mobile

Blog Launches With Comprehensive List Of The Top 100 Celebrity Scandals Of All Time

NEW YORK, Aug. 5 /PRNewswire/ -- VH1, a unit of Viacom's MTV Networks (NYSE:VIA)(NYSE:VIA.B), announced today the launch of a new standalone celebrity and pop culture blog, Scandalist.com (http://www.scandalist.com/). The new online and mobile blog features breaking entertainment news, celebrity gossip, glossy celebrity photos and videos, as well as commentary on the latest and greatest in fashion, music, television and politics.

At launch, Scandalist.com will unveil its "Top 100 Celebrity Scandals" (http://www.scandalist.com/tag/100-greatest-celebrity-scandals-of-all-time/) -- a comprehensive list of the most talked-about scandals of all time* (see below for full list). From the recent woes of Amy Winehouse and Britney Spears and the death of Anna Nicole to Monica, Bill and the blue dress, Scandalist.com has compiled the most buzz-worthy scandals. All of the scandals on the list are accompanied by photos and/or video, making the list a must-stop spot for pop culture fans.

While Scandalist.com is part of the larger VH1 Digital portfolio, it will operate separately from VH1.com and will cover pop culture and celebrity in a distinct style with a fun, yet informative tone. Daily posts will include the most up-to-the-minute celebrity photos and interactive features like quizzes and polls for users to weigh in on the day's hottest gossip and entertainment news. In the coming weeks, original video will also be incorporated into the site's daily posts.

The launch of Scandalist.com follows the successful launch and growth of the VH1 Blog (http://blog.vh1.com/) on VH1.com. Both audience and engagement numbers have skyrocketed on the VH1 Blog in the past year, as visits have nearly doubled and page views have more than tripled (2Q08 vs. 2Q07). The VH1 Blog will continue to live on VH1.com and will focus primarily on VH1's shows, artists and events.

"After taking a look at how quickly we were able to grow the VH1 Blog on VH1.com, we decided to look at ways we could go deeper with our blog coverage of pop culture and our VH1 shows and events separately," said Tom Calderone, President, VH1. "With a dedicated staff of writers, Scandalist.com will serve as a distinct, yet complimentary site for fans of pop culture, entertainment news and all things celebrity."

In an effort to keep users in the know wherever they are, VH1 Mobile is launching a version of Scandalist.com that fans can access from their mobile devices. A mobile headline feed will update each time a new post is published. Users can go to the site on their mobile devices by typing Scandalist.com on any phone's browser. iPhone users can also view a version specially created for the iPhone by going to http://iphone.scandalist.com/. In the next two weeks, VH1 Mobile will launch a feature that allows users to post and read comments from their mobile devices in real time, as well as a Scandalist.com widget created for the Yahoo! Go mobile application.

"In addition to the daily celebrity commentary on the site, Scandalist.com gives fans ample opportunity to weigh in on the day's entertainment news," said Tina Imm, General Manager, VH1 Digital. "In the coming weeks, users will be able to make real-time comments online and on their mobile phones, create profiles, rate stories and interact with other fans of the site."

Scandalist.com writers and editors have years of experience in the entertainment and celebrity space and have written/contributed to media outlets including, Blender, CollegeHumor.com, Idolator, Metro, The New York Times, New York magazine's Vulture blog, PageSix.com, Time Magazine and the Village Voice.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1 Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

Contacts: Erica Cantwell Sahin Luis Defrank
212-846-3683 212-846-7012
Erica.Cantwell@VH1staff.comLuis.Defrank@VH1staff.com

* Scandalist.com's "Top Celebrity Scandals of All Time"
(http://www.scandalist.com/100-greatest-celebrity-scandals-of-all-time/)

#100: Winona Ryder Likes To Steal
#99: Pat O'Brien's Dirty Voicemails
#98: Pee-Wee Herman's Indecent Exposure
#97: Sinead O'Connor Rips Up Pope Picture
#96: Mick Jagger Eats Candy Out Of Marianne Faithful's Vagina?
#95: Kim Kardashian Sex Tape
#94: Lil' Kim Jailed For Perjury
#93: Liza Minnelli And David Gest Marry, Divorce
#92: Dave Chappelle Bails On Chappelle's Show
#91: Todd Bridges' Drug Woes
#90: Matt Damon Dumps Minnie Driver on Oprah
#89: Vanessa Anne Hudgens' Nude Photos
#88: Angelina Jolie Makes Out With Her Brother
#87: Karrine "Superhead" Steffans Publishes Tell-All
#86: David Hasselhoff's Drunken Hamburger Viral Video
#85: Mariah Carey's TRL Meltdown
#84: Whitney Houston: Crack Is Whack
#83: Kobe Bryant Rape Trial
#82: Diddy Midtown Shooting Trial
#81: Madonna And Britney Kiss
#80: Bill O'Reilly Loves Vibrators, Phone Sex
#79: Rush Limbaugh Is A Drug Addict
#78: Nick Hogan Crashes His 'Pussy Magnet'
#77: Amy Winehouse Is A Drug Addict
#76: Eddie Murphy's Transvestite Prostitute
#75: Courtney Love's Heroin Binge
#74: Kate Moss Cocaine Video
#73: Eminem's Relationship With Kim
#72: Salman Rushdie's Death Warrant
#71: John Belushi Overdoses
#70: Studio 54 Bust
#69: Tom Cruise Loses His Cool
#68: River Phoenix Overdoses
#67: Rick James Tortures People
#66: Richard Gere Rumored To Stick Gerbils Up His Butt
#65: Mike Tyson Convicted Of Rape
#64: Elvis Presley Dies At 44
#63: Hugh Grant Busted For Soliciting Prostitute
#62: Jane Fonda Endorses North Vietnamese
#61: Hell's Angels Wreak Havoc At Altamont
#60: Paris Hilton Goes To Jail
#59: Jack Johnson Becomes First Black Heavyweight Champ, Riots Ensue
#58: Brad Dumps Jennifer For Angelina
#57: Heidi Fleiss's Prostitution Ring Busted
#56: Alec Baldwin's Abusive Voicemail Rant
#55: Deep Throat Prompts Obscenity Trial
#54: Martha Stewart Busted For Insider Trading
#53: Sex Addict Bob Crane Murdered
#52: Don Imus Spews Racist Remarks
#51: Lorena Bobbit Severs John Bobbit's Penis
#50: Oliver Stone's JFK Sparks Controversy
#49: Michael Vick: Dog Killer
#48: Fatty Arbuckle Charged With Rape, Murder
#47: Marilyn Manson Blamed For Columbine Shootings
#46: James Frey Writes A Million Little Lies
#45: Washington D.C. Mayor Marion Barry Crack Bust
#44: Mel Gibson's Anti-Semitic Rant
#43: Robe Lowe Sex Tape
#42: Robert Downey, Jr. Has Drug Problems
#41: Milli Vanilli Lip-Synch
#40: Phil Spector Charged With Murder
#39: The 27 Club
#38: Michael Richards Loses It On Stage
#37: Lou Pearlman Indicted
#36: Chuck Berry's 'Toilet Tapes'
#35: Lisa 'Left-Eye' Lopez Burns Down Andre's House
#34: Tonya Harding Has Nancy Kerrigan Clubbed
#33: Heath Ledger Overdoses
#32: Jimmy Swaggart Caught With Prostitute
#31: Barry Bonds' Steroid Scandal
#30: Gram Parsons' Corpse Stolen
#29: Ted Kennedy Goes For A Dip At Chappaquiddick
#28: Paris Hilton Sex Tape
#27: Paula Abdul Boinks American Idol Contestant
#26: New York Governor Eliot Spitzer Likes Prostitutes
#25: Jerry Lee Lewis Marries His 13-Year-Old Cousin
#24: Lindsay Lohan Melts Down
#23: R. Kelly Child Porn Trial
#22: Vanessa Williams Dethroned
#21: Amy Fisher Shoots Joey Buttafuoco's Wife
#20: Anna Nicole Smith's Death
#19: Sid Killed Nancy. Or Did He?
#18: Patty Hearst Is Kidnapped
#17: Kurt Cobain Commits Suicide
#16: Marvin Gaye Murdered By His Father
#15: JonBenet Ramsey Sexually Assaulted, Murdered
#14: Marilyn Monroe Dies Under Mysterious Circumstances
#13: Kanye West: 'George Bush Doesn't Care About Black People'
#12: The Roman Polanski Rape Trial
#11: John Lennon Murdered
#10: Woody Allen Marries His Stepdaughter
#9: The Pamela Anderson And Tommy Lee Sex Tape
#8: Janet Jackson And Justin Timberlake's Nipplegate
#7: Britney Spears Meltdown
#6: Charles Manson Murders
#5: Michael Jackson Molestation Charges
#4: O.J. Simpson Murder Trial
#3: Princess Diana Dies In Car Crash
#2: The Monica Lewinsky Affair
#1: The Murders Of Notorious B.I.G. And Tupac

First Call Analyst:
FCMN Contact:

Source: VH1

CONTACT: Erica Cantwell Sahin, +1-212-846-3683,
Erica.Cantwell@VH1staff.com, or Luis Defrank, +1-212-846-7012,
Luis.Defrank@VH1staff.com, both of VH1

Web site: http://www.vh1.com/
http://www.scandalist.com/
http://blog.vh1.com/

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