SINA Begins Olympic Coverage in English and Four Other Foreign Languages

SINA Begins Olympic Coverage in English and Four Other Foreign Languages

SHANGHAI, China, Aug. 7 /Xinhua-PRNewswire/ -- SINA Corporation (Nasdaq GS: SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, today announced that its English news portal, SINA English ( http://english.sina.com/ ), begins coverage of the 2008 Beijing Olympics in five different languages, including English, French, Spanish, Deutsch and Arabic.

The Olympic Channel ( http://2008.sina.com.cn/en ) under SINA English offers the latest news, videos, photos, facts and figures of the Beijing Olympic Games with insights into China, its people and culture. Leveraging its leadership in sports coverage and local expertise, SINA's seasoned editorial team will provide special commentaries and interesting discussions on the various aspects of the Olympics, such as the stories behind the Olympic emblem, mascot and torch as well as introduction to the host cities around China.

"Undoubtedly, the 2008 Beijing Olympics will turn out to be a historical event. Like other channels under SINA English, we hope to cover the Beijing Olympics with a touch of local favor and insight," said Charles Chao, President and CEO of SINA. "China is becoming an increasingly important partner to the international community. Our goal with SINA English is to bring China a little closer to the international community by providing a unique perspective on the various aspects of modern China, such as headline news, business, entertainment, lifestyle and city guide."

About SINA

SINA Corporation (Nasdaq GS: SINA) is a leading online media company and value-added information service provider in the People's Republic of China and for the global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, the Company provides services through five major business lines including SINA.com (online news and content), SINA Mobile (MVAS), SINA Community (Web 2.0-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together these business lines provide an array of services including region-focused online portals, MVAS, search and directory, interest- based and community-building channels, free and premium email, blog services, audio and video streaming, game community services, classified listings, fee- based services, e-commerce and enterprise e-solutions. The Company generates the majority of its revenues from online advertising and MVAS offerings, and, to a lesser extent, from search and other fee-based services.

Safe Harbor Statement

This announcement contains forward-looking statements that relate to, among other things, SINA's strategic and operational plans. SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in its proxy statements, in its offering circulars and prospectuses, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. SINA assumes no obligation to update the forward-looking statements in this release and elsewhere. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward- looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA's limited operating history, the uncertain regulatory landscape in the People's Republic of China, including how the new EIT will be implemented, the changes by mobile operators in China to their policies for MVAS, the Company's ability to develop and market other MVAS products, fluctuations in quarterly operating results, the Company's reliance on online advertising sales and MVAS for a majority of its revenues, the Company's reliance on mobile operators in China to provide MVAS, any failure to successfully develop and introduce new products and any failure to successfully integrate acquired businesses. Further information regarding these and other risks is included in SINA's Annual Report on Form 20-F for the year ended December 31, 2007 and its other filings with the Securities and Exchange Commission.

For more information, please contact:

Cathy Peng
SINA Corporation
Tel: +86-10-8262-8888 x 3112
Email: ir@staff.sina.com.cn

Source: SINA Corporation

CONTACT: Cathy Peng of SINA Corporation, +86-10-8262-8888 x3112, or
ir@staff.sina.com.cn

Web Site: http://2008.sina.com.cn/en
http://english.sina.com/

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