Nickelodeon & Viacom Consumer Products Partners with Lucky Brand for Line of Election-Themed T-Shirts Inspired by Nickelodeon's Kids Pick the President Campaign

Nickelodeon & Viacom Consumer Products Partners with Lucky Brand for Line of Election-Themed T-Shirts Inspired by Nickelodeon's Kids Pick the President Campaign

Limited-Edition Tee - Available In Lucky & Nordstrom Department Stores Nationwide - Marks First Apparel Retail Partnership For Kids Pick the President

NEW YORK, Aug. 26 /PRNewswire/ -- Nickelodeon & Viacom Consumer Products, the world's leading television-based licensing organization, and Lucky Brand today announced a line of election-themed kids' t-shirts inspired by Nickelodeon's Kids Pick the President campaign. The shirts will have a limited-run nationwide in 115 Lucky Brand Kids, Lucky Brand Adult, and Nordstrom Department stores in U.S. cities including: New York; Los Angeles; Las Vegas; Miami; and Washington D.C. among others. The new deal was announced in conjunction with the MAGIC Marketplace Trade Show, taking place Aug. 25-27 in Las Vegas.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080826/NYTU105 )

Marking the first retail presence for Nickelodeon's Kids Pick the President campaign, the new line of t-shirts will be available in both boys' and girls' sizes. Retailing at $34, the 4,000 limited-edition tees will hit shelves in mid-September. Each shirt will feature a Kids Pick the President hang tag describing the campaign and how kids can get involved. Nickelodeon's award-winning Kids Pick the President is designed to involve kids in the election process and give them a voice in the U.S. presidential election.

"Nickelodeon strives to be everywhere kids are on every platform and throughout all our businesses," said Hal Snik, Senior Vice President of Domestic Licensing, Nickelodeon & Viacom Consumer Products. "With such an ambitious, socially aware and stylish millennial generation on the rise, it's essential to create and offer products that are relevant to their everyday lives."

"Lucky Brand Jeans is built on vision without compromise and has been inspired by the idea that with possibility, you can pursue your passions and live your dreams," said Kristin Patrick, Vice President of Marketing for Lucky Brand Jeans. "The Nickelodeon and Lucky Brand limited-edition Kids Pick the President t-shirt reflects both of our company's missions."

The 2008 Kids Pick the President campaign marks the sixth U.S. presidential election covered by Nickelodeon. Kids have accurately predicted the outcome of four-out-of-the-last-five presidential elections and are encouraged to vote for the next U.S. president beginning Oct. 12 on http://www.nick.com/kpp. Leading up to the Kids Pick the President online vote, interstitial content featuring the campaign's 'Election Connection Team' and Nick News specials hosted by Emmy Award-winning journalist Linda Ellerbee will air through October. This election year's vote follows Nickelodeon's first-ever kids' primary, held earlier this year, where kids correctly forecasted this year's candidates: Senators John McCain and Barack Obama.

About Lucky Brand Jeans

Rooted in rock 'n' roll and vintage-inspired, Lucky Brand designs and produces denim, sportswear, knits, wovens, outerwear, t-shirts, active wear and has recently launched Lucky Kid. Additional Lucky Brand licensed products include swimwear, watches, iPod players, and accessories for men and women. Lucky Brand Jeans has over 180 neighborhood stores nationwide and internationally. The Lucky Brand collections are carried at better department and specialty stores and at luckybrandjeans.com.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080826/NYTU105
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN13
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Tori Fernandes, +1-212-846-4942, or
Tori.Fernandes@mtvstaff.com, or David Bittler, +1-212-846-5263, or
David.Bittler@mtvstaff.com, both of Nickelodeon; or JP Shields of Bender
Helper Impact, +1-212-689-6360, x1210, or JP_Sheilds@bhimpact.com; or TJ
Allers of Paul Wilmot Communications, +1-212-206-7447, or
TAllers@greatpress.com

Web site: http://www.nick.com/
http://www.nick.com/kpp
http://luckybrandjeans.com/

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