Live and Mobile: MTV and Flixwagon Deliver 6 Million Video Streams To Jonas Brothers Fans During a First-Of-Its-Kind Nonstop Blogging Event

Live and Mobile: MTV and Flixwagon Deliver 6 Million Video Streams To Jonas Brothers Fans During a First-Of-Its-Kind Nonstop Blogging Event

MTV Broadcast Crews Armed With Video Phones Premiere Exclusive Footage and Performances Online and on MTV

NEW YORK, Aug. 13 /PRNewswire/ -- This weekend, MTV (http://www.mtv.com/) followed the lives of rock phenoms the Jonas Brothers (http://www.mtv.com/music/artist/jonas_brothers/artist.jhtml) by streaming video content on the internet while bringing footage on-air with "Jonas Brothers: Live & Mobile" on Saturday, August 9. In addition to the live video streams, MTV live-blogged all the goings-on behind the scenes at the Buzzworthy (http://buzzworthy.mtv.com/) blog on Friday and Saturday during the brothers' promotional tour for their new album "A Little Bit Longer" (http://www.mtv.com/music/the_leak/jonas_brothers/a_little_bit_longer).

"MTV was thrilled to have the opportunity to give fans of the Jonas Brothers a live, intimate look at a couple of days on tour. From waking up in the hotel and having breakfast on Saturday morning, taking a helicopter to a concert in the Hamptons, backstage prep moments, all the way until the brothers were under the stage as the band began their Madison Square Garden concert, viewers got the most revealing look at the Jonas Brothers to date," said Dave Sirulnick, Executive Vice President, News and Production for MTV. "Bringing together our television, mobile and online production teams with Flixwagon's streaming abilities allowed us to reach our viewers on multiple platforms, simultaneously, creating a truly unique broadcasting experience for MTV."

From mid-afternoon on Friday through Sunday, August 10 at midnight ET, fans of the band visited http://jonasbros.mtv.com/ to watch 6 million streams of Jonas Brothers clips totaling 60,000 hours of content viewed, as the Buzzworthy blog received upwards of 90,000 comments on posts documenting the weekend. In comparison, the latest season of The Hills received 5 million streams during a three day period following its finale. Additionally, Saturday, August 9 marked the biggest day in the Buzzworthy blog's history with 281K page views, exceeding the previous record, set the day after the 2007 VMAs, by 14K page views.

MTV utilized an innovative mobile-to-web broadcasting technology by Flixwagon (http://www.flixwagon.com/) to stream live video footage online and on-air using mobile phones. Flixwagon's application allows anyone using a capable 3G mobile phone to easily stream live, high-quality video directly to the web. This combination of mobile broadcasting technology and as-it-happens coverage is reminiscent of News and Docs' series "Diary," but with a live and direct twist.

"Supporting this weekend's event is yet another application of how our Flixwagon technology allows companies like MTV to deliver unique marketing and branding experiences," said Eran Hess, president, Flixwagon. "Having worked with MTV during the Super Tuesday 'Choose or Lose' campaign back in February, we continue to demonstrate the scalability and flexibility of our high-quality broadcasting platform."

Throughout the weekend, viewers were treated to clips of the band on-air during commercial breaks at least twice per hour on MTV from 4-9pm ET on Friday and 8am and 10pm on Saturday, and rounded up the weekend with three clip shows on Saturday, shot entirely with mobile phones. Fans were able to see a different side of the Jonas Brothers than what they would typically be accustomed to, including a peek at how the guys prepare for a show, traveling from NYC to the Hamptons and back via helicopter, and right up until the moment that they walk on stage at Madison Square Garden.

The use of Flixwagon's mobile broadcasting technology offered a new level of flexibility and complexity as MTV bloggers posted the inside scoop from the heart of the Jonas Brothers madness live on the site. Visitors to the blog posted comments on the individual clips, and MTV's Buzzworthy blogger posed viewer questions to the Jonas Brothers, who responded through follow-up clips. All told, MTV crews shot more than 600 clips, with more than 30 hours of production going into the "Live & Mobile" event.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space -- delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in ... http://www.mtvpress.com/.

About Flixwagon

Flixwagon is changing how people capture and share video on the web. It provides an application to easily stream live, high-quality video from a mobile phone directly to the Web. With Flixwagon, you can broadcast your world to individuals and groups, your blog, social networks and leading video sites. Flixwagon is privately held with offices in Boston, USA and Tel Aviv, Israel. For more information, visit http://www.flixwagon.com/ and http://blog.flixwagon.com/.

First Call Analyst:
FCMN Contact:

Source: MTV

CONTACT: Tom Biro, +1-212-846-6406, or tom.biro@mtvstaff.com, or Lameka
Lucas, +1-212-846-4835, or lameka.lucas@mtvstaff.com, both of MTV; or Shannon
Cortina of Springboard Public Relations for Flixwagon, +1-732-863-1900, ext.
203, or Shannon.cortina@springboardPR.com

Web site: http://www.mtv.com/
http://www.flixwagon.com/
http://blog.flixwagon.com/
http://www.mtvpress.com/
http://jonasbros.mtv.com/
http://buzzworthy.mtv.com/

-------
Profile: intent