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International Entertainment News

Tuesday, August 19, 2008

Jeep 48STRAIGHT Brings World-Class Mountain Bike Racing, Music & Entertainment to Diablo Freeride Park in Vernon, New Jersey on August 22-23

Jeep 48STRAIGHT Brings World-Class Mountain Bike Racing, Music & Entertainment to Diablo Freeride Park in Vernon, New Jersey on August 22-23

VERNON, N.J., Aug. 19 /PRNewswire/ -- Whether you're a competitive cyclist, casual rider or just a fan of music, entertainment and the arts, Diablo Freeride Park at Mountain Creek Resort in Vernon, N.J., is the place to be on August 22-23. Jeep 48STRAIGHT, the largest sports, music and entertainment event in the U.S., will roll into town with some of the top professional riders in the world, backed by a full line-up of musicians and a host of social and environmental activities -- all designed to empower people to celebrate and connect with the outdoor lifestyle.

Headlining the action-packed weekend will be the Jeep 48STRAIGHT Mountain Bike Series, held on Saturday, August 23 and featuring top ranked racers battling in dual slalom format for the richest payout in professional mountain bike racing. Competitors such as World Champions Brian Lopes and Eric Carter, as well as National Champions Rich Houseman and Melissa Buhl, are just a few of the elite athletes who have already signed on to make a run for the title.

On Friday, August 22, local professionals and semi-pros will also have a chance to grab one of the spots in the competition through an open qualifier which will be capped at 75 men and 25 women. Registration is now open at http://www.48straight.com/. Non-elite amateurs and club riders will also have their chance to shine in the Indy-Cross competition, where they will test their mettle on a world-class racecourse while trying to earn great prizes.

An equally dynamic line-up of events off the dirt will make for an electrifying weekend at Mountain Creek Resort. Guests are invited to enjoy a visit through the Sponsor Alley and pick up some great free gear from partners including Jeep, Paul Mitchell, Trikke, Michelin, Rossignol, Cycleworks Bike Shop and Adidas Eyewear, among others. Jeep will host simulator rides, while Paul Mitchell's professional stylists offer $15 haircuts with proceeds benefiting the Challenged Athletes Foundation. Visitors may also test drive Trikke scooters and receive free safety checks for their bikes, courtesy of Cycleworks Bike Shop.

Additional features include the Jeep 48STRAIGHT Beer Garden, featuring some of the most popular beverages from local and regional breweries, and a free concert on Saturday following the races from Hell's Belles, the world-renowned all-female AC/DC tribute band.

Jeep 48STRAIGHT is free and open to the public. Full event information on the New Jersey event, as well as additional stops in Utah and California may be found at http://www.48straight.com/.

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Source: Jeep 48STRAIGHT

CONTACT: Al Sommers of Sommers Public Relations, +1-512-330-0500,
asommers@sommerspr.com, for Jeep 48STRAIGHT

Web site: http://www.48straight.com/


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