Audience Estimates for the 2008 Democratic National Convention

Audience Estimates for the 2008 Democratic National Convention

Television Audience Estimates

NEW YORK, Aug. 29 /PRNewswire-USNewswire/ -- Day four of the Democratic National Convention on Thursday, August 28, 2008 featured the acceptance speech by Presidential nominee Sen. Barack Obama and a celebration featuring a number of entertainers. The convention was carried live during prime time on ten networks -- ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, TV One, Univision and Telemundo. Coverage varied by network, all ten aired live coverage from approximately 10-11PM (ET). The chart below shows the sum of the audiences for these networks during common coverage.

Viewership to the 2004 Democratic National Convention is shown at the end of the chart. For additional political information, please visit the Nielsen Newswire at http://blog.nielsen.com/nielsenwire/category/politics/

2008 Democratic National Convention
Sum of Networks Live + Same Day

Day 1-Aug 25, Day 2-Aug 26, Day 3-Aug 27, Day 4-Aug 28,
2008 2008 2008 2008

Rating Number Rating Number Rating Number Rating Number
in in in in
Thousands Thousands Thousands Thousands
All
Households 15.1 17,112 17.8 20,066 16.4 18,481 24.5 27,716
Persons 2+ 7.8 22,297 9.0 25,974 8.4 24,029 13.4 38,379
Persons
12-17 1.7 417 1.9 439 1.9 440 4.5 1,132
Persons
18-34 4.6 3,156 4.7 3,110 4.7 3,131 9.9 6,689
Persons
18-49 5.9 7,678 6.6 8,646 6.2 8,153 12.2 16,025
Persons 55+ 16.6 10,080 20.0 13,829 18.1 12,509 23.7 16,507
African
American
P2+ * 12.0 4,316 12.7 4,592 12.2 4,413 21.0 7,542
Hispanic
P2+ * 2.6 1,084 3.2 1,350 2.7 1,159 12.5 5,209
White P2+ * 7.6 16,582 9.0 19,622 8.4 18,125 12.4 26,953

2004 Democratic National Convention Viewing -- Live Only

Day 1-July 26, Day 2-July 27, Day 3-July 28, Day 4-July 29,
2004 2004 2004 2004
6-Networks 3-Networks 6-Networks 6-Networks

Persons 2+ 6.7 18,487 2.2 5,859 6.6 17,986 8.9 24,434

4-Day Average 2008 -- 4-Day Average 2004 --
Live + Same Day Live Only
Rating Number Rating Number
in Thousands in Thousands

All Households 19.9 22,489 14.3 15,537
Persons 2+ 10.5 30,228 7.4 20,407
Persons 12-17 3.0 722,545 n/a n/a
Persons 18-34 7.0 4,717 n/a n/a
Persons 18-49 8.8 11,549 n/a n/a
Persons 55+ 20.5 14,221 n/a n/a
African American P2+* 14.4 5,214 n/a n/a
Hispanic P2+* 11.3 4,736 n/a n/a
White P2+* 10.0 21,648 n/a n/a

Source: The Nielsen Company

* Persons ratings for African American, Hispanic are % of African American/ Hispanic persons age 2+ in TV homes watching the convention coverage.

2008 Networks Included:
Days 1, 2, 3 -- ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One

Day 4 -- ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One, Univision, Telemundo

2004 Networks Included:
Days 1, 3, 4 -- ABC, CBS, NBC, CNN, FOX News, MSNBC

Day 2 -- CNN, FOX News, MSNBC. ABC, CBS, NBC regularly scheduled programs.

Source: The Nielsen Company

CONTACT: Alana Johnson, +1-646-654-8391, or Anne Elliot, +1-813-366-3556,
both of The Nielsen Company

Web site: http://www.nielsenmedia.com/
http://blog.nielsen.com/nielsenwire/category/politics

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