Television Commercial Director Daniel Azarian Wins Three 2008 Telly Awards

Television Commercial Director Daniel Azarian Wins Three 2008 Telly Awards

NEW YORK, June 24 /PRNewswire/ -- Underdog Entertainment, a New York-based production company, today announces that Daniel Azarian, a rising director of television commercials and branded entertainment, has won three 2008 Telly Awards for his beauty/cosmetic spot, "Bulletproof." Director Azarian's commercial claimed the Telly's highest honor, the Silver Award, for excellence in low-budget commercial production. Additionally, Azarian, who also produced "Bulletproof," won two Bronze Telly Awards in the categories of Beauty/Cosmetics and Entertainment. Azarian's narrative-style spot tracks a female special agent in a black-vinyl bodysuit who soars through the air tethered to skyscrapers in a futuristic metropolis. The 60-second spot and a three-minute branded short film version were produced for the cosmetic firm Facez for the launch of their new Bulletproof Airbrush Makeup. The spot and short film can be viewed at www.danielazarian.com, and at www.bulletproofmakeup.com.

"For the launch of Bulletproof Airbrush Makeup, Facez wanted a commercial and integrated brand webisode that played off futuristic archetypes, but also felt fun and familiar," states Facez' President Jacqueline Catanese. "Daniel Azarian's bold sense of art design, and especially his ability to create character and evoke performance in service of story and brand -- in this case a sexy, agent provocateur on a mission -- took the Bulletproof commercial and webisode to an unexpected level of entertainment that was also on-strategy."

Daniel Azarian recently directed and produced a national spot for 3M's brand consumer product, "Scotch-Brite." Blue-chip telecommunications firms and entertainment networks have licensed Azarian's spec commercial spots for advertising on their mobile networks in the United States, and in regions as geographically diverse as China and the United Kingdom.

"While many have commented on the influence of digital technology on reducing the barriers to entry of production for independents in the entertainment space, the same opportunities are emerging for commercials," states director/producer Azarian. "Top-tier advertisers and marketers can now go directly to directors and production companies that know how to optimize budget and deliver television commercial spot production equal to, or exceeding that, of any global agency."

Underdog Entertainment is a New York-based production company active in television commercial spot, branded and traditional entertainment, film, and web video production. Visit underdogentertainment.com to learn more.

For media inquiries, please contact:
Daniel Highet
Firesign Media
P: 212-545-9830
underdogentertainment@firesignmedia.com

Source: Underdog Entertainment

CONTACT: Daniel Highet of Firesign Media for Underdog Entertainment,
+1-212-545-9830, underdogentertainment@firesignmedia.com

Web site:

http://www.underdogentertainment.com/
http://www.danielazarian.com/
http://www.bulletproofmakeup.com/

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